Global Film Competition Helps to Raise a Glass to Dads This Father’s Day
AMSTERDAM, June 7, 2012 /PRNewswire/ –
‘Raise a Glass to your Dad’
Some of the world’s most famous whisky makers, Johnnie Walker, Bushmills, J&B and
Talisker, have harnessed the creative talents of up-and-coming independent film makers
around the globe to help inspire people to ‘raise a glass’ to their dads this Father’s
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The whisky makers partnered with MOFILM, a global network of more than 45,000 film
makers, to seek short films that pay tribute to fathers in a campaign called ‘Raise a
glass to your dad’.
MOFILM challenged 20 film makers to create a short piece that told the story of their
relationship with their father and how whisky plays a part in that.
Traditionally, consumers spend more on Mother’s Day than Father’s Day and the campaign
aims to redress the balance.
The winner, New Yorker Jody Lauren Miller, was flown to Palm Springs to celebrate her
win in style at the Coachella Music Festival. Her film, entitled ‘Victor’ – which featured
her father and his fondness for Johnnie Walker – was described by the judging panel as
“quite simply superb”.
Jody was presented with a $5,000 cash prize and a separate gift of a personally
engraved bottle of Johnnie Walker Blue Label.
In a close second place was the Swedish team of Daniel, Fredrik & Henrik Lundh. Their
entry – ‘The Man with the Nose’ – told the tongue-in-cheek story of their dad’s character
and his amazing sense of smell that leads him to Talisker whisky.
In third place was Will Shipley of the US with ‘Like Father Like Daughter’ which
celebrated Bushmills Irish Whiskey.
In fourth was ‘You Know Him’ by Canadian film maker Lloyd Choi, linked to J&B Whiskey,
and in fifth place was ‘Sleepless Nights’ by John Waters from the UK, which also linked to
Bushmills Irish Whiskey.
Andrew Fell, Global Customer Marketing Director, Diageo Global Whiskies Category,
said: “We believe film is an incredibly powerful medium to capture the feelings that
people have for their fathers, a feeling that is often hard for them to express. The
winning entries were all touching, amusing, provocative and innovative and perfectly
illustrated the love and respect due to fathers.”
The JOHNNIE WALKER, BUSHMILLS, J&B and TALISKER words are Trade Marks.
For further information contact: Leanne Scott, Smarts Tel: +44(0)28-9039-5500 Mob: +44(0)-7795-485-511 Email:firstname.lastname@example.org