Nuevo Mall Announces A Strategic Partnership With Univision
MIAMI, June 7, 2012 /PRNewswire/ — Nuevo Mall, the first Hispanic celebrity and lifestyle destination that connects stars and fans with brands in an unparalleled cross platform experience, announced today a strategic partnership with Univision Communications Inc., the leading media company serving Hispanic America.
Nuevo Mall is set to launch first on the web and mobile in the fall of 2012 featuring a deep roster of the nation’s top Hispanic stars, including Sofia Vergara, Raul de Molina, Cristian de la Fuente, Danna Garcia, Chiquinquira Delgado, Giselle Blondet, Ricardo Montaner and Fernando Fiore, among others.
“We are thrilled to enter into this partnership with Nuevo Mall, a new digital experience that will allow audiences to get even closer to Univision’s beloved personalities, as well as the products they love best,” said Rick Alessandri, senior vice president, Business Development, Univision. “Our partnership with Nuevo Mall builds on our corporate strategy to connect to Hispanic America.”
“Univision is a perfect partner for Nuevo Mall,” said co-founder Sofia Vergara. “We hope fans and advertisers enjoy this unique opportunity to celebrate our community with the trends, products and experiences that unite us all. Our fans are part of our familia and we are thrilled to invite them over to our Nuevo Mall home.”
Nuevo Mall’s mission is to super serve fans with experiences, recommendations and insider tips straight from their favorite stars. “We plan to offer a best-in-class experience, created by our stars, made exclusively for the fans and brands they love”, says Luis Balaguer, Chairman of Nuevo Mall and Founder CEO of LatinWE. “Thanks to social media, the talent now has the opportunity to share everything in their lives in a direct, personal and immediate way that a decade ago was unthought-of. Nuevo Mall provides a place for all of that social engagement.”
“Our roster of stars generate well over 100,000,000 impressions weekly across television, Facebook and Twitter. Now, they will all come together as members of one family,” says Paul Robb, CEO of Nuevo Mall.
The Nuevo Mall team features a star roster of executive and creative talent, including Nancy Overfield-Delmar, President of LatinWE Licensing; Michael Wolfson, co-founder of The Knot and former AOL Chief Creative, and digital advertising agency veteran Taylor Noguera.
About Nuevo Mall
Nuevo Mall is the new home for the biggest stars of the Hispanic entertainment world. It is the only online community where fans can connect with their favorite stars, as well as the products, people, and places that their stars love best.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports and a suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
Latin World Entertainment is a premiere Hispanic talent management and entertainment-marketing firm. LWE represents the biggest stars, opinion makers and trendsetters in the Spanish-speaking entertainment world and leverages that star power to take brands into the burgeoning US Hispanic market.
SOURCE Nuevo Mall