Autograph Collection Featured on Final Episode of AMC’s “The Pitch”
NEW YORK, June 7, 2012 /PRNewswire/ — Autograph Collection, Marriott International’s (NYSE: MAR) evolving portfolio of independent hotels that provides travelers with unique experiences, will be featured on the eighth and final episode of “The Pitch,” an AMC original series that chronicles the fierce competition between advertising agencies to win new business. On Sunday, June 10th the Bandujo and Jones Advertising agencies will be challenged to create a compelling campaign for Autograph Collection, a portfolio of hotels geared towards delivering extraordinary travel experiences. A sneak peek of Sunday’s episode can be found here www.autographhotels.com.
The relationship with the Marriott International family has already given the Autograph Collection brand clout in the hospitality arena; however, the creative brief in the season finale of “The Pitch” challenges the competing agencies to communicate that the hotels within the collection in contrast to the globally recognized chain that is its parent company. Instead, Autograph Collection hotels are grouped by experiences offered at more than 30 locations around the globe in an array of categories including: Boutique Arts, Iconic Historic, Boutique Chic, Luxury Redefined and Retreat.
“Autograph Collection is thrilled to be a part of this innovative, new series on AMC,” said Amanda Altree, senior director of marketing for Autograph Collection, “Growth has been rapid since our 2011 launch and participating in “The Pitch” is an ideal opportunity to access some of the most creative minds in the business to help us continue telling our story.”
To commemorate its participation in the series, Autograph Collection is asking fans to “Pitch us your Dream Vacation” as part of an exclusive Facebook sweepstakes. The contest offers fans the chance to win a four night, fully experiential vacation at the remarkable Scrub Island Resort, Spa & Marina in the British Virgin Islands. Full details can be found on www.facebook.com/AutographCollection.
Executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher and Aaron Saidman, from Studio Lambert (“Undercover Boss”) “The Pitch” chronicles the incredible lengths, intense stakes and tight deadlines top advertising agencies encounter when they take aim at a major new piece of business. The series follows the best creative shops as they prepare campaigns knowing that in the end, it all comes down to the pitch. Real competition, major stakes and an incredible ticking clock are all elements of this docu-style series.
AMC’s Joel Stillerman, Executive Vice President of Original Programming, Production and Digital Content, Mary Conlon, Vice President of Non-Scripted Original Programming and Ari Mark, Director of Non-Scripted Original Programming, oversee development and production for the series.
A host of online activities and extra video scenes at AMCTV.com will complement “The Pitch.” Users will also be able to vote in polls related to the show’s content, read blog posts including exclusive cast interviews, and check out episode sneak peeks, extra/extended scenes and photo galleries and participate in a series of talk forums.
More information about Autograph Collection can be accessed on their interactive site autographhotels.com, offering content and functionality that extends beyond basic hotel information, and caters to the inquisitive nature of the discerning traveler.
AMC reigns as the only cable network in history to ever win the Emmy® Award for Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best Television Series – Drama for three consecutive years. Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, the AMC experience is an uncompromising celebration of great stories. AMC’s original stories include “Mad Men,” “Breaking Bad,” “The Walking Dead,” “The Killing” and “Hell on Wheels.” AMC further demonstrates its commitment to the art of storytelling with its slate of unscripted original series, as well as curated movie franchises like AMC’s Can’t Get Enough and AMC’s Crazy About. Available in more than 97 million homes (Source: Nielsen Media Research), AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Story Matters Here(SM).
About Studio Lambert
Studio Lambert is a fast-growing independent television production company based in London and Los Angeles. It specializes in creating and producing entertaining, non-scripted programs for the UK, US and international markets. It produces programs for a wide range of American and British networks including the Emmy nominated worldwide hit, Undercover Boss.
Chief executive Stephen Lambert is responsible for ground-breaking programs in Britain and America such as Wife Swap, The Secret Millionaire, Faking It and, most recently, Undercover Boss. The US team is led by Eli Holzman, the former head and co-founder of Miramax Television, who created the award-winning hit Project Runway. Eli also developed and launched Beauty & the Geek and co-created Bravo’s Work of Art: America’s Next Great Artist.
Studio Lambert is backed by All3Media, a global group of production companies and an international distribution company.
About Autograph Collection
The Autograph Collection is an evolving ensemble of strikingly independent hotels. Each destination has been selected for its bold originality, rich character and uncommon details. From near to far, iconic to historic, the result is an array of properties that is nothing less than completely unique, nothing short of collectively exceptional. For more information please visit www.autographhotels.com
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our web site at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
SOURCE Marriott International, Inc.