Last updated on April 19, 2014 at 18:42 EDT

Conference organizers help charities pay it forward

June 7, 2012

CAMPBELLFORD, ON, June 7, 2012 /CNW/ – With charities seemingly under
attack from several quarters, The Sponsorship Report and Hilborn eNEWS
feel it’s high time someone gave them a pat on the back, maybe even a
leg up the revenue-raising ladder.

That’s the objective behind Pay it Forward, a program pioneered by The
Sponsorship Report and Hilborn eNEWS. Every year since 2010, the two
publications have generously offered registered charities five
complimentary admissions to Canada’s premier professional development
conference for sponsorship marketers: Sponsorship Toronto (formerly the
Sponsorship Summit). Out-of-town recipients also receive complimentary
air travel courtesy of WestJet.

Sponsorship Toronto will be held October 16 and 17 at the Grand Hotel
and Suites in Toronto. It will feature a stellar list of presenters
from the cause sector and others, an exciting mix representing
sponsors, sponsored properties and agencies.

For the five Pay it Forward recipients, it is an opportunity to shave a
year off the learning curve.

“Sponsorship and philanthropy are completely different strategies,” says
Hilborn eNEWS editor Janet Gadeski. “Mutually helpful sponsorships
place charities on an equal footing with their business allies in a
partnership that brings measurable benefits to both. Hilborn is
delighted to boost the awareness of sponsorship tactics in the
charitable sector through the Pay it Forward program.”

“Attending this conference has a significant and meaningful impact on
the ability of charities to add successful sponsorship programs to
their revenue-generation efforts,” says Mark Sabourin, conference host
and publisher of The Sponsorship Report. “These are two days that can
alter an organization’s trajectory.”

Applications for Pay it Forward will be accepted until June 18. Apply
through The Sponsorship Report’s website at www.sponsorship.ca/payitforward.html.

SOURCE The Sponsorship Report

Source: PR Newswire