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Last updated on April 24, 2014 at 17:35 EDT

SOUL Electronics Debuts the “SOUL of Greatness” Campaign

June 11, 2012

LAKE MARY, Fla., June 11, 2012 /PRNewswire/ — SOUL Electronics has announced today the “SOUL of Greatness” campaign, a video series and media campaign designed to inspire and demonstrate how finding the motivation to strive for greatness is a way of life. The campaign will follow the stories of several world-class champions in varying categories of achievement, such as athletics and music. The first spot is set to be released this week and will center on Jamaican track & field superstar and fastest man alive, Usain Bolt.

The series illustrates how victory is always possible with preparation and focus. People of all backgrounds and trades turn to music for motivation, as listening to music can help block out the noise and distractions of the world while allowing them to “get in the zone” and accomplish goals. This is most often a soul-driven experience that everyone can relate to. Brand ambassadors of the SOUL of Greatness campaign were selected to star in this series for their intense drive, passion and will to succeed in every aspect of their life. The series is voiced by the company’s branding partner Chris “Ludacris” Bridges.

The multi-million dollar, international brand campaign will be pushed through various platforms: advertising, social media, public relations, SOUL events, brand ambassador’s social media pages and websites, in addition to retail partner websites. Media partners include ESPN, Maxim, Complex, Clear Channel Media + Entertainment Los Angeles and more. Aside from the video campaign being integrated online, SOUL will have an exclusive branding partnership all year in Clear Channel Radio’s Los Angeles new SOUL by Ludacris Headphones performance studio.

Check out Usain Bolt’s video and more info about the #SOULofGreatness campaign here: www.soulelectronics.com/en/greatness/

About SOUL Electronics
SOUL Electronics is a global leader in consumer electronics and manufacturing with a rich history in delivering innovative technology concepts, sparked by a group of renowned CE industry veterans and CEO Billy So. Now accustomed to pushing the envelope in the consumer electronics world, the group represents a vision for innovating superior designs with state of the art acoustics. The company produces the already popular SOUL by Ludacris headphone line.

Contact:
Marina Beck
Rogers & Cowan
(310) 854-8192
mbeck@rogersandcowan.com

SOURCE SOUL Electronics


Source: PR Newswire