Penguin Licensing and Consumer Products Announce Global Debut at Licensing International Expo 2012
NEW YORK and LAS VEGAS, June 11, 2012 /PRNewswire/ — Penguin Group announces the launch of the global Licensing and Consumer Products division at the 2012 International Licensing Expo in Las Vegas, NV. As a leading publisher of diverse and engaging brands, Penguin offers licensing opportunities on every page. Penguin’s beloved and recognizable book series and characters reflect a company that has been telling great stories for over 75 years and is also a prime source of intellectual property for the licensing industry across multiple platforms, including digital, media, entertainment, and merchandise.
The Penguin Licensing and Consumer Products booth #5918 features bestselling literary brands from top markets in United States, Canada, the United Kingdom, Australia and New Zealand. Brand highlights include: Mad Libs ®, Spot, Flower Fairies (TM), Corduroy, Llama Llama, The Chronicles of Vladimir Tod, Vampire Academy and Bloodlines series, Land of Me, Graeme Base, Hairy Maclary, Vintage Ladybird, and many other bestselling franchises globally.
Existing partners in both hard and soft lines for Penguin brands will be showcased in the booth, and a heavy push to recruit new partnerships for licensed merchandise in the toys, games, apparel, stationery, social expression, and housewares categories.
The Penguin Licensing and Consumer Products division’s mission is to transform bestselling series and characters into other platforms, allowing consumers to experience great stories in new ways.
About Penguin Group
Penguin Group (USA) is a leading international adult and children’s trade book publisher, owning a wide range of imprints and trademarks including Viking, G. P. Putnam’s Sons, The Penguin Press, Riverhead Books, Dutton, Penguin Books, Berkley Books, Gotham Books, Portfolio, New American Library, Plume, Tarcher, Philomel, Grosset & Dunlap, Puffin, and Frederick Warne, Puffin, Ladybird, Hamish Hamilton, Michael Joseph, DK and Rough Guides. The Penguin Group(www.penguin.com) is part of Pearson plc, the international media company.
Lori Burke – North America
Director of Penguin Licensing and Consumer Products
Troy Lewis – Australia & New Zealand
General Manager, Brands & Licensing
+61 3 9811 2649
Eric Huang – United Kingdom
00 44 7889 986620
SOURCE Penguin Group