Airbus Supports the IUCN’s “Plant a Pledge” Campaign Advocating the Largest Land Restoration Initiative Ever
LONDON, June 12, 2012 /PRNewswire/ –
Ahead of the Rio+20 Earth Summit, campaign ambassador Bianca Jagger, the International
Union for Conservation of Nature (IUCN) and Airbus launched today “Plant a Pledge” – a
campaign to mobilise support for the largest restoration initiative in history.
The 150 million hectare target is known as the Bonn Challenge, after ministers and
CEOs met last year to issue an urgent rallying cry to the global community.
“IUCN’s latest research now shows that restoring 150 million hectares of degraded and
deforested land by 2020 would see over US$84 billion net injected annually into local and
global economies and cut the climate change “emissions reduction gap” by 11-17%.”, says
Stewart Maginnis, Director, of IUCN’s Nature-Based Solutions Group. “It will make
significant contributions to the global challenges we face today, alleviating poverty,
slowing global warming and securing food.”
The campaign calls on individuals around the world to Plant a Pledge of support
through the campaign website – which will become a global petition delivered at the 2012
UN climate change talks in Qatar.
Each online pledge asks governments, private landowners and communities who manage
lands to commit areas for restoration in order to achieve the Bonn Challenge by 2020.
The Global Partnership for Forest Landscape Restoration (GPFLR), who along with the
German government hosted the original Bonn Challenge meeting, recently identified two
billion hectares of land worldwide – an area the size of South America – as offering
opportunities for forest landscape restoration. Repairing landscapes would restore their
ability to support people and wildlife and would significantly increase global capacity to
process greenhouse gases, according to IUCN.
“Improving fuel efficiency is at the heart of our business and we have reduced
emissions by 70% in the last 40 years. Aviation today represents 2% of manmade emissions
and we are continuing to improve the efficiency of our industry to reduce this, having
invested over two billion Euros in environmental research and development, this year
alone. The partnership with the IUCN reflects our commitment to support those tackling the
other 98 percent,” says Andrea Debbane, Airbus Vice President of Environment Affairs.
“Landscape restoration reduces net emissions by increasing carbon storage and is a
practical, sustainable solution to many issues facing the planet, people and the economy”.
“For over thirty years I have campaigned for human rights and environmental
protection. These issues may seem unrelated, but their causes, and their solutions, are
interconnected”, said Bianca Jagger, campaign ambassador, and Founder and Chair of the
Bianca Jagger Human Rights Foundation. “With Plant a Pledge we can take concrete steps
towards restoring the landscape and repair the damage to human lives and natural
resources. Achieving the Bonn Challenge target – will improve lives, the economy and the
planet and will offer solutions to the impending climate crisis. Pledge at
http://www.plantapledge.com and help push land restoration to the top of the political
“Landscape restoration is so much more than just planting trees”, says Carole
Saint-Laurent, IUCN’s Senior Policy Officer for Forest Landscape Restoration. “A restored
landscape allows for different land uses to coexist: from agriculture to areas managed for
the protection of water supplies. The goal is to revitalise landscapes so that they can
meet the needs of both people and nature, sustainably.”
For further information visit: http://www.plantapledge.com or
http://www.iucn.org or http://www.airbus.com/en/presscentre
- Interviews available on request. - To download images / background information go to: https://plantapledge.sharefile.com/f/fo7ed4ae-7265-45b9-9481-b1bf592f1a98