True Lemon® Keeps It True With National Sweepstakes
BALTIMORE, June 12, 2012 /PRNewswire/ — True Lemon®, whose 100 percent natural products offer a truly healthy alternative to sugar-laden artificial flavoring for beverages, is celebrating people who keep it true with the “Who’s Your Trudy?” Facebook sweepstakes.
The sweepstakes was launched in conjunction with the debut of the company’s national advertising campaign, which introduces Trudy, True Lemon’s brand ambassador. Trudy is on a mission to help people stay true to themselves by giving them a “truth out” – a reminder to keep it true, no matter what. Trudy is featured in True Lemon’s television commercials, website and YouTube videos showing people how to get real flavor from real fruit.
“Our Trudy helps keep people true by reminding them to keep the artificial sweeteners, colors and chemicals out of their water,” said Heidi Carney, vice president of marketing for True Citrus. “So we wanted to celebrate the person in each of our lives who helps keep us true. ‘Who’s Your Trudy’ means recognizing the person in your life who always tells you the truth, who gives you the best advice and who keeps you on course. Tell us and you can win some fabulous prizes!”
The Sweepstakes Grand Prize, valued at almost $5,000, includes a trip for two to a luxurious Miami South Beach hotel with airfare, a $750 spa gift card, a bold and beautiful EllenAllen Annapolis “Eastport” handbag worth $250 and a True Citrus Prize Package. Five first prize winners will receive an EllenAllen Annapolis Whitehall handbag valued at $225 and a True Citrus Prize Package.
Manufactured by True Citrus, this unique family of products is different from what is normally found in the powdered soft drink section of grocery stores because they are made from a patented process that crystallizes the oils and juices of citrus fruits in order to capture their fresh-squeezed taste. All True Citrus products are made from 100% natural ingredients and they come in unsweetened and sweetened varieties. Available in convenient on-the-go stick packets, True Lemon®, True Orange(TM), True Lemon® Lemonade and True Lemon® Raspberry Lemonade, each serving:
- Provides real fruit flavor because they are made from real fruit;
- Offers 0-calorie unsweetened and 5-calorie sweetened varieties (sweetened with Stevia, a 100% natural sweetener from the Stevia plant);
- Has no preservatives, artificial sweeteners or colors, gluten or sodium;
- Provides 25% of an adult’s daily Vitamin C requirements per serving; and
- Has all-natural fresh-squeezed fruit taste that encourages drinking water instead of artificially-flavored or sugared beverages.
True Citrus products are now available nationwide in more than 20,000 grocery stores including Walmart Super Centers, Kroger, Safeway, Food Lion, ShopRite, Wegmans, Hannafords, Ralphs, Basha’s, Harris Teeter, HEB, Fred Meyers and Pathmark, among others. True Citrus products are also available online at www.truelemonstore.com.
About True Citrus
Baltimore-based True Citrus Co. manufactures and distributes 100% natural, cold-pressed and crystallized citrus products for retail and foodservice including its flagship products, True Lemon® and True Lime®. Each True Lemon® serving has zero calories, zero carbohydrates, zero fat and no artificial sweeteners, preservatives, gluten or sodium. In addition to True Lemon®, True Citrus offers True Lime(TM), True Orange(TM), True Lemon® Lemonade and True Lemon® Raspberry Lemonade for 2-quarts, True Grapefruit(TM) and True Lemon® Lemon Iced Tea. For more information, visit www.truecitrus.com.
SOURCE True Citrus