WebAssign Names Alex Bloom New President

RALEIGH, N.C., June 13, 2012 /PRNewswire/ — WebAssign, the education technology company that is the leading provider of powerful online instructional tools for faculty and students, announced this week the appointment of Alex Bloom as its new president.

(Photo: http://photos.prnewswire.com/prnh/20120613/SF23586)

Bloom comes to WebAssign from Appia, a Durham, N.C.-based mobile content distribution company, where he served as chief operating officer. He previously was CEO and president at Handango in Dallas, vice president/general manager at Motricity in Durham, and director of content and programming at Verizon Wireless in New Jersey.

“I am thrilled to join such an exciting company as WebAssign and help build this already strong business into something great,” Bloom said. “I am impressed with what WebAssign founder, Dr. John Risley, and team have built over the last 10 years and the opportunity in front of us.”

“In my previous roles,” Bloom continued, “I led companies through the massive growth in the mobile content (apps) industry and I see education technology and WebAssign as being in the early stages of massive adoption and growth – similar to where mobile was 10 years ago. It’s an exciting time for this business.”

Bloom has extensive experience in taking digital media to the consumer. He has developed content platforms, managed product and process development, and managed strategic partnerships with media companies and content owners. He spent much of his career in the mobile industry and has run direct-to-consumer eCommerce businesses, eReader businesses, and content distribution businesses.

“We are looking forward to leveraging all of Alex’s previous experience and leadership capabilities to guide WebAssign,” said Dr. Risley, founder of WebAssign. “One of his greatest strengths is his ability to build and lead teams. He has brought structure to growing organizations and his leadership ability will be a key ingredient to our success.”

Bloom graduated with a degree in commerce/marketing from the University of Virginia.

Partnering with all major textbook publishers, WebAssign offers customizable pre-coded questions from a wide range of math and science textbooks along with easy-to-use tools that allow instructors create their own questions. Incubated on the North Carolina State University campus in 1997, WebAssign has a strong history of innovation, technology leadership and profitable growth.

For more information about WebAssign, visit www.webassign.net.

SOURCE WebAssign