All-Pro Running Back Ray Rice Joins Xenith Team to Promote Innovation and Education
LOWELL, Mass., June 13, 2012 /PRNewswire/ — Xenith, LLC, manufacturer of the X2 football helmet and other protective equipment, today announced a partnership with All-Pro running back Ray Rice. Rice will serve as a Xenith brand ambassador and will promote Xenith’s strategy for Building the Enlightened Warrior. Rice, who plays for the Baltimore Ravens, wore the Xenith X2 football helmet while leading the NFL in yards from scrimmage during the 2011-2012 season, and will now help promote Xenith’s corporate mission.
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“I am excited to be a part of the Xenith team and involved with such an important mission,” said Rice. “Xenith’s brand is second to none, and speaking from personal experience, I had the best year of my career wearing the Xenith X2.”
The partnership between Xenith and Rice will serve to promote Xenith’s risk reduction strategy, which emphasizes proper technique, rule enforcement, culture change, superior equipment, and proper management of injuries. Xenith describes an Enlightened Warrior as an athlete who achieves both on and off the field, which Rice exemplifies through his athletic accomplishments, strong intellect, and personal character.
“Ray is an absolutely perfect person to represent the Xenith brand,” said Xenith’s Founder and CEO, Vin Ferrara. “We look forward to Ray being a face of Xenith as a representative Enlightened Warrior, and as a national voice for innovation and education.”
Xenith helmets have been worn by approximately 100,000 players at all levels, including youth, high school, major college, and NFL. Xenith is the Official Helmet of the Snoop Youth Football League, Deion Sanders’ Truth Football League and Steve Clarkson’s Throwback Football League. Xenith helmets were worn exclusively by the high school All-Americans in the 2012 U.S. Army All-American Bowl and the 2012 Semper Fidelis All-American Bowl.
About Xenith: Based in Lowell, Massachusetts, Xenith was founded by Vin Ferrara, a former Harvard quarterback with medical and business degrees from Columbia, to advance safety and activity through innovation and education. Xenith Adaptive Head Protection® is a system of patented technologies designed to provide superior fit and to minimize the sudden movement of the head during impact.
For more information on Xenith visit www.xenith.com or call 866-888-2322.
For more information on the partnership between Xenith and Ray Rice visit: www.xenith.com/ray-rice
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