Interactive One Expands Custom Video Content Offerings For Advertisers Seeking Meaningful Online Engagement With Black Consumer Segments
NEW YORK, June 14, 2012 /PRNewswire/ — Interactive One, the largest digital media company serving Black Americans, is rapidly expanding its video content offerings for marketers seeking more engaging sponsored content opportunities. In response, advertising partners including personal care brands Ambi, CoverGirl and Gillette as well as automaker Honda, are utilizing Interactive One’s broad reach in the marketplace for branded entertainment opportunities.
“Our advertising partners see the value of branded web video series and are leveraging Interactive One’s access to the Black consumer,” said Keith Bowen, Chief Revenue Officer, Interactive One. “From mothers and fashion conscious young women, to music lovers, business professionals and the politically minded, Interactive One connects daily with various segments of the Black community in a variety of meaningful ways.”
Interactive One’s editorial and integrated marketing teams work together to create content for clients across its suite of sites. HelloBeautiful.com, the company’s fashion, beauty and lifestyle website for Black women, features a mini-makeover series “5 Minutes to Fab” which follows celebrity stylist Becca Alexis as she takes everyday women from average to fabulous in just five minutes. CoverGirl is a long-term advertising sponsor of “5 Minutes to Fab,” using the popular video series to promote product lines such as its Blast Flipstick.
Honda also leveraged HelloBeautiful’s “5 Minutes to Fab” to create awareness for the Honda CRV among fashion-forward Black women. To target the same audience, Interactive One created a weekly video series for the automaker titled “Financial Freedom,” which featured four female entrepreneurs sharing advice on how to make sound financial decisions.
Within the Style & Beauty section of HelloBeautiful, Interactive One created the custom video series “Get the Glow” for Ambi. Realizing a need for more information on African-American skincare, industry expert and aesthetician Seven Brown addressed Black women’s skincare challenges and concerns by providing tips on how to properly care for the skin, as well as reviews and recommendations of Ambi products.
TheUrbanDaily.com, recently launched “Come Around My Way: The Barbershop,” a custom video series sponsored by Gillette. Barbers and patrons from the hottest barbershops in New York and Philadelphia give the TheUrbanDaily team their unique take on sports, entertainment, women, local style and more. The spirited video series offers Gillette an authentic connection to the Black male audience.
ABOUT INTERACTIVE ONE
Interactive One has more than 15 million members and reaches millions of Black Americans each month. With approximately 3 billion annual page views on its suite of sites, the company has become the definitive online resource for Black America through it’s suite of social, content and radio sites such as the iconic BlackPlanet (www.BlackPlanet.com), the newly launched BlackPlanetNEXT (www.BlackPlanetNEXT.com), and the new BlackPlanet RADIO (www.BlackPlanetRadio.com), the digital industry’s first social radio website created for the African American community. Interactive One is also home to several leading content sites including: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to Black Americans across the country and the world; TheUrbanDaily (www.TheUrbanDaily.com), the eyes and ears for Black Americans looking for what’s hot online, on the airwaves, in theaters, and on the street; HelloBeautiful (www.HelloBeautiful.com), the definitive lifestyle resource for today’s Black woman; Elev8 (www.Elev8.com) a site devoted to elevating the mind, body and spirit. Interactive One was launched by Radio One, Inc. in 2008 to complement Radio One’s existing portfolio of media companies targeting Black Americans. Since its launch, Interactive One has quickly become the #1 online platform for the African American community. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.
SOURCE Interactive One