Creaxion Opens New World Headquarters In Atlanta
ATLANTA, June 14, 2012 /PRNewswire/ — Creaxion, one of the nation’s leading marketing firms, has officially opened its new World Headquarters in the heart of Midtown Atlanta. Creaxion’s new office is in Promenade Two, one of the city’s most iconic skyscrapers.
To celebrate its new office space and the start of its 15th year in business, Creaxion also unveiled an enhanced brand identity. The agency’s new animated logo, website and associated color palette are designed to better convey Creaxion’s strategic and creative global reach. This is only the second time the Creaxion logo has changed since the agency opened in 1998.
“Our new look is contemporary, sophisticated and worldly,” said Mark Pettit, Creaxion president and CEO. “We’re based in Atlanta, but work with clients around the globe. We wanted our new brand identity to transcend time zones and geography.”
Creaxion’s new brand identity utilizes black, vibrant aqua and cobalt blues along with silver and purple. Click here to see the evolution of the Creaxion logo.
According to experts in color psychology, black is a timeless, classic color that conveys strength and elegance. Silver is the color of reliability and security. Aqua blue is a soothing color associated with communications, speech and idealism. Purple conveys creativity and passion. It’s also the color of rare flowers found in nature.
“I’ve always loved the saying, bloom where you’re planted,” said Pettit. “We have been planted in a beautiful new place and now it’s time to bloom.”
Creaxion will celebrate its 15th anniversary with an opening gala June 14. More than 150 clients and friends of the agency are expected to attend the event.
Creaxion specializes in consumer and entertainment marketing, as well as targeting hard to reach audiences. Over its 15 year history, Creaxion has worked for some of the most recognizable brands in the world including AT&T, Arby’s, The Coca-Cola Company, Marina Bay Sands (Singapore), Porsche, Pizza Hut and KFC.
Creaxion’s current clients include InterContinental Hotels Group (IHG), The High Museum of Art, Atlanta Symphony Orchestra, The Woodruff Arts Center, COUNTRY Financial, Georgia Aquarium, Cartoon Network and GV Financial Advisors.