Last updated on April 16, 2014 at 21:24 EDT

Publicis Groupe Becomes First Communications Group to Enter the Palestinian Market Through Acquisition of an Equity Stake in Zoom Advertising

June 18, 2012

RAMALLAH, Palestine, June 18, 2012 /PRNewswire/ –

Publicis Groupe [EURONEXT Paris: FR0000130577] today announced its purchase of an
equity stake in Ramallah-based Zoom Advertising, a subsidiary of Massar International.
According to the terms of the agreement, Publicis Groupe immediately acquires 20% of the
agency, and has the possibility of increasing its participation over the coming years. The
transaction marks an unprecedented entry for a publicly-listed international
communications group into the Palestinian market. Zoom will be renamed Publicis Zoom and
will be aligned with the Publicis Worldwide global network. The acquisition remains
subject to the approval of relevant authorities.

Maurice Levy, Chairman and Chief Executive Officer of Publicis Groupe, signed the
agreement today in Ramallah with Bashar Masri, Zoom’s Chairman of the Board at a ceremony
attended by private sector leaders and government officials from Palestine. Maurice Levy
was accompanied by Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe and
Executive Chairman of Publicis Worldwide, and by Loris Nold, Member of the Executive
Committee of Publicis Worldwide.

Zoom was founded in 2004 and quickly established itself as the leading agency in the
Palestinian communications industry, providing sophisticated digital and interactive
tools. Along with its expertise in multimedia applications, Zoom is the local leader of
creative and brand strategy, with corporate clients in virtually all market sectors.
Zoom’s clients include the Bank of Palestine, the Paltel Group, the Palestine Exchange,
Coca-Cola, the European Union, UNICEF, UNRWA, Peugeot, Cairo-Amman Bank and the new
Palestinian planned city of Rawabi. The agency employs a staff of 23 and will continue to
be led by its current executive team, General Manager Firas Awad and Managing Partner Jane

Palestine is the most recent addition to Publicis Worldwide’s expanding Middle East
presence, joining agencies in UAE, Egypt, Jordan, Kuwait, Saudi Arabia, and Qatar.
Publicis Groupe’s direct investment in a Palestinian company signals Mr. Levy’s personal
confidence in the Palestinian economy as well as a strongly optimistic long-term view of
both the Palestinian and regional economies, and his hope for sustained peace in the

“Today’s transaction is important on several levels” said Maurice Levy, Chairman and
CEO of Publicis Groupe. “One key element, of course, is Publicis’ desire to serve our
clients wherever they work. But the impact of this operation extends much further than
that. It comes immediately after our announcement of the acquisition of BBR in Israel;
symbolically, this speaks to every man’s dream of seeing peace in the Middle East and
between the Palestinian and Israeli peoples. Moreover, it is also a call to French and
international companies to set up in the region and to contribute to creating the economic
development without which there can be no durable peace.”

Jean-Yves Naouri, Chief Operating Officer of Publicis Groupe, added, “Zoom
Advertising’s excellent track record in the Palestinian digital and interactive markets
made it a natural partner for Publicis Groupe, with its focus on fast growing markets and
digital as its two strategic pillars. The Arab world is embracing digital technology at an
unprecedented pace, as was demonstrated during the events of the Arab spring, and
Palestine is no exception. We consider ourselves extremely fortunate to have found such a
promising partner in Palestine and this deal underscores our commitment to strengthening
our presence in the region.”

Bashar Masri, Chairman of the Board of Zoom, also expressed his confidence that the
deal was a very positive signal for the Palestinian private sector. He stated, “Today’s
deal is a key step towards the goal of fostering an enabling business environment for
private sector growth and development, and I am confident that more investments like this
one are on the horizon. The fact that a Palestinian company passed the rigorous due
diligence procedures of a global, publicly-listed company like Publicis Groupe should send
a very strong message to the Palestinian private sector. I am particularly proud that Zoom
was the company to achieve this milestone for the communications industry in Palestine.”

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third
largest communications group in the world, offering the full range of services and skills:
digital and traditional advertising, public affairs and events, media buying and
specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis
Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi.
VivaKi, the Groupe’s media and digital accelerator, includes Digitas, Razorfish, Starcom
MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 54,000

http://www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:


About Zoom Advertising

Zoom Advertising is the leading agency in the Palestine for creative, digital and
multimedia marketing services. Zoom offers clients a national network of outdoor
advertising space, a national digital signage network, design and development of
multimedia and web applications, brand management services, and a full roster of
traditional and non-traditional marketing tools. Zoom is a member of the Massar
International group of companies.



        Publicis Groupe
        Peggy Nahmany, Communication corporate, +33(0)1-44-43-72 83

        Martine Hue, Investor relations, +33(0)1-44-43-65-00

        Zoom Advertising
        Jane Masri, +970(2)297-3737 (D), +970-599-300-307 (M)

        Firas Awad, +970(2)297-3737 (D), +970-599-208-842 (M)

SOURCE Publicis Groupe

Source: PR Newswire