Last updated on April 17, 2014 at 9:48 EDT

Allot MobileTrends Charging Shows 33% of Operators Delivering Mobile Cloud Services

June 19, 2012

HOD HASHARON, Israel, June 19, 2012 /PRNewswire/ –

Content Partnerships and Revenue Sharing on the Rise

Allot Communications Ltd [http://www.allot.com ]. (NASDAQ: ALLT
[http://www.irconnect.com/allt/pages/stock-quote.html ]), a leading supplier of service
optimization and revenue generation solutions for fixed and mobile broadband service
providers worldwide, announced today that its Q2, 2012 Allot MobileTrends Charging Report
[http://www.allot.com/MobileTrendsChargingReportQ2_2012.html?campid=701D0000000lNnv ]
shows that 33% of operators are leveraging revenue sharing models and partnerships with
cloud-based content providers such as Spotify to deliver mobile cloud services. The second
bi-annual Allot MobileTrends Charging Report is based on publicly available data,
collected during Q2, 2012 from over 100 mobile operators worldwide.

Allot MobileTrends Charging Report Q2, 2012 – Key Findings:

        - 46% of operators offer Value-based plans, with services such as parental
          control or music streaming
        - LTE operators have embraced Value-based pricing in a similar manner as the 3G
        - Operators' cloud is on the rise with 33% offering cloud-based services through
          partners such as Rhapsody, Spotify and Deezer
        - 32% of operators charge for WiFi access (offload). The challenge for operators
          is to incorporate offloaded traffic into their policy control architecture
        - The number or operators charging for tethering almost doubled over the past
          nine months from 15% to 29%, marking a rise in operator efforts to closely monitor and
          monetize the interminable surge in data consumption

Since the previous Allot MobileTrends Charging Report (Q3, 2011), the introduction of
intelligent Value-based service plans across mobile networks has become more wide spread.
Application-based plans, multi-device plans, time-shifting and parental control plans are
becoming more common. Operators are also starting to recoup their losses on previously
unbillable usage patterns. 32% of operators now offer paid WiFi access. The challenge for
operators is to incorporate offloaded traffic into their existing policy control and
charging architecture.

Comparing 3G and LTE pricing, the percentage of operators offering Value-based plans
is identical. Despite the increased capacity available on LTE networks, it appears that
operators are careful not to run into the congestion and declining ARPU issues now faced
in 3G environments. Instead, they are building Value-based policy enforcement into their
LTE networks from the get go.

“LTE is expanding the scope for value-based pricing innovation over 3G,” said Monica
Paolini, PhD, Founder and President of Senza Fili Consulting, “We will see even more
pricing choice offered to LTE subscribers over time, as subscribers increasingly expect
their broadband plan to reflect their preferences with regards to content, usage and
services that are valuable to them, and give them the flexibility to make the choices that
work best for them.”

“Working with some of the world’s largest operators, we found the need for pricing
innovation to be a cross-regional requirement,” said Andrei Elefant, Allot’s Vice
President of Marketing. “We are currently helping our customers to evolve their data
charging, focusing on providing consumers with more choice and operators with unique
service differentiation.”

The full Q2, 2012 Allot MobileTrends Charging Report (complete with graphics) can be
found on:


About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent
solutions to optimize and monetize over-the-top traffic in fixed and mobile broadband
networks and in large enterprises worldwide. Allot’s scalable, carrier-grade solutions
leverage dynamic actionable recognition technology
[http://www.allot.com/Dynamic_Actionable_Recognition_Technology.html ] (DART) to provide
traffic analytics, policy enforcement and video optimization. Allot enables value-based
services and charging models that are vital for network operators to deliver a
consistently great user experience, contain costs and maximize revenues from network
usage. For more information, please visit http://www.allot.com .

Safe Harbor Statement

Information provided in this press release may contain statements relating to current
expectations, estimates, forecasts and projections about future events that are
“forward-looking statements” as defined in the Private Securities Litigation Reform Act of
1995. These forward-looking statements generally relate to the company’s plans, objectives
and expectations for future operations. These forward-looking statements are based upon
management’s current estimates and projections of future results or trends. Actual future
results may differ materially from those projected as a result of certain risks and
uncertainties. These factors include, but are not limited to: changes in general economic
and business conditions and, specifically, a decline in demand for the company’s products;
the company’s inability to develop and introduce new technologies, products and
applications; loss of market; and other factors discussed under the heading “Risk Factors”
in the company’s annual report on Form 20-F filed with the Securities and Exchange
Commission. These forward-looking statements are made only as of the date hereof, and the
company undertakes no obligation to update or revise the forward-looking statements,
whether as a result of new information, future events or otherwise.

        Allot Communications Contacts:

        Jonathon Gordon
        Director of Marketing
        Allot Communications
        Tel: +972-9-7628423

        PR Contact

        Justine Schneider
        Calysto Communications
        Tel: +1-404-266-2060 x507
        jschneider@calysto.com [dmatthews@calysto.com ]

SOURCE Allot Communications Ltd.

Source: PR Newswire