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Leo Burnett Worldwide Takes Home 23 Awards On The First Day Of Cannes

June 19, 2012

CANNES, France, June 19, 2012 /PRNewswire/ — Leo Burnett Worldwide took home 22 Cannes Lions Awards – four Gold, six Silver and 12 Bronze – during the Promo & Activation, PR and Direct awards ceremony held at the 59th annual Cannes Lions International Festival of Creativity. Seven offices, including Beirut, Bangkok, Detroit, Melbourne, Milan, New York and Zurich, contributed to the overall network performance. Additionally, Leo Burnett Brussels won a Bronze Young Lion in Press, bringing the total to 23.

“Winning 23 Lions at the first award ceremony of the week is remarkable,” said Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide. “Our success bears testimony to the incredible creative talent across the Leo Burnett network. The campaigns recognized at the show all have one thing in common – they are brilliantly executed platform ideas that truly move people. I couldn’t be more proud of our network’s admirable performance.”

Leo Burnett Detroit led the charge, winning Gold Lions in both Direct and PR categories for Troy Public Library’s “Book Burning Party” campaign. In addition, Leo Burnett Beirut won a Gold PR Lion for its work with Brand Protection Group and the anti-counterfeiting awareness campaign, “Fake It All,” and Leo Burnett Milan took home a Gold Direct Lion for its “No Rights, No Women” campaign.

Leo Burnett New York won Bronze Lions in Direct and PR for Village Voice’s “New York Writes Itself” campaign, which is an ongoing series of creative productions fueled by the real people of New York City. This is Leo Burnett New York’s first Cannes Lion win since opening in 2011.

See below for a full list of awards won including award categories.

Gold

  • Direct: Troy Public Library “Book Burning Party” – Best Low Budget Campaign (Leo Burnett Detroit)
  • Direct: Montblanc “The Beauty of a Second” – Direct Response Digital: Websites, Microsites & Banners (Leo Burnett Milan)
  • PR: Troy Public Library “Book Burning Party” – Public Affairs (Leo Burnett Detroit)
  • PR: No Rights, No Women “No Rights, No Women” – Best Use of Social Media (Leo Burnett Beirut)

Silver

  • Promo & Activation: 7-Eleven Slurpee “Bring Your Own Cup Day” – Food and Non-Alcoholic Drinks (Leo Burnett Melbourne)
  • Promo & Activation: Montblanc “The Beauty of a Second” – Durable Goods (Leo Burnett Milan)
  • PR: 7-Eleven Slurpee “Bring Your Own Cup Day” – Best Use of Social Media (Leo Burnett Melbourne)
  • PR: Troy Public Library “Book Burning Party” – Best Use of Social Media (Leo Burnett Detroit)
  • PR: No Rights, No Women “No Rights, No Women” – Best Use of Live Events and/or Stunts (Leo Burnett Beirut)
  • PR: No Rights, No Women “No Rights, No Women” – Best Integrated Campaign Led by PR (Leo Burnett Beirut)

Bronze

  • Direct: Village Voice “New York Writes Itself” – Ambient Media (Large Scale) (Leo Burnett New York)
  • Direct: 7-Eleven Slurpee “Bring Your Own Cup Day” – Fast Moving Consumer Goods (Leo Burnett Melbourne)
  • Direct: Montblanc “The Beauty of a Second” – Other Consumer Products (Including Durable Goods) (Leo Burnett Milan)
  • Direct: Micasa “Names Promotion” – Retail & E-Commerce, Including Restaurants (Leo Burnett Zurich)
  • Direct: Troy Public Library “Book Burning Party” – Best Integrated Campaign Led by Direct Marketing (Leo Burnett Detroit)
  • Promo & Activation: Chulabhorn Hospital “Hair for Hope” – Best Use of Experiential Marketing in a Promotional Campaign (Leo Burnett Bangkok)
  • Promo & Activation: Chulabhorn Hospital “Hair for Hope” – Charities (Leo Burnett Bangkok)
  • Promo & Activation: Troy Public Library “Book Burning Party” – Best Use of Social Media Marketing in a Promotional Campaign (Leo Burnett Detroit)
  • Promo & Activation: Montblanc “The Beauty of a Second” – Best Integrated Campaign Led by Promotion and Activation (Leo Burnett Milan)
  • PR: Montblanc “The Beauty of a Second” – Consumer Goods, Including FMCG and Household Products (Leo Burnett Milan)
  • PR: Village Voice “New York Writes Itself” – Best Use of Social Media (Leo Burnett New York)
  • PR: HIMAYA “Break the Silence” – Best Integrated Campaign Led by PR (Leo Burnett Beirut)
  • Press: Young Lion (Leo Burnett Brussels)

For full coverage of this year’s Cannes International Festival of Creativity visit http://blog.leoburnett.com/ and http://www.cannespredictions.com/.

Leo Burnett Worldwide (www.leoburnett.com) is one of the world’s largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc Worldwide. Leo Burnett, a HumanKind communications company, has a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Leo Burnett, one of the most awarded creative communications companies in the world, creates “Acts, not just Ads,” for some of the world’s most valuable brands including The Coca-Cola Company, Kellogg’s, McDonald’s, Hallmark, P&G, Allstate and Nintendo.

SOURCE Leo Burnett Worldwide


Source: PR Newswire