Judges and Attendees Vote for Kinetise in GDS International’s iStrategy London’s iPitch Contest
LONDON, June 20, 2012 /PRNewswire/ –
Europe’s premier digital marketing event, iStrategy London – held at Chelsea’s
Stamford Bridge Stadium on 22-23 May – was another huge success for the organisers and
attendees alike. But they weren’t the only ones to benefit from two days of sparkling
content, engaging speakers and first-class networking.
Warsaw-based software development house FUN and MOBILE impressed audience members and
judges alike in the iPitch competition – an onsite contest to find the most innovative,
and most useful, technology solution for marketing professionals – with a game-changing
app-builder solution called Kinetise, due for release this summer.
iPitch presenters had just six minutes to get their idea across before facing a
grilling from an iPitch judging panel made up of digital marketing heavyweights Gillian
Muessig, internet pioneer and founding president of SEOmoz; Neal Schaffer, social media
marketing expert and bestselling author; and Christer Holloman, digital entrepreneur and
chairman of First Tuesday.
The Polish firm faced stiff competition from fellow contestants Brandwatch, Engage
Sciences, MagicSolver, EHS4D and Kantar Media Compete, but wowed the crowd with their
drag-and-drop, cross-platform, fully customisable mobile app developing solution.
“People don’t use mobile phones all that much for calling anymore,” explained Piotr
Pawlak, CEO of FUN and MOBILE. “The world is all about apps. But how do you even start to
create an app with so many mobile platforms out there? Everyone talks about iPhone and
Android, but by developing apps for just these two systems firms are targeting only a
fraction of Europe’s mobile population. What about Symbian, Blackberry and Windows? And
what about the untold number of feature phone users out there as well?”
The challenges for developers in today’s increasingly mobile world are threefold, says
Pawlak. First, the cost of developing for multiple operating systems and devices is
prohibitive. Secondly, it takes significantly longer to design for multiple platforms,
thus slowing time-to-market. And finally, with so many devices and systems out there, it
is extremely difficult to test your apps on all of them.
Which is where FUN and MOBILE comes in. Kinetise is a web-based application creator
that enables you to develop native apps without writing a single line of code. With
Kinetise you can design apps all by yourself and immediately see what you’re creating,
while the drag-and-drop interface makes it both intuitive and user-friendly, offering
creators what Pawlak calls “probably the most engaging experience ever”.
Users can choose from a range of readymade templates for a fast start, or customise
the design according to their own needs. Kinetise seamlessly integrates with social
platforms such as WordPress, Drupal, Facebook, Twitter, Youtube, Vimeo and Flickr, and
also supports push notifications, allowing companies to connect with customers in
The benefits are obvious, says Pawlak. “You can design once and run on every platform,
saving you precious time and money. You don’t require any coding skills or time for
testing. And you can get a mobile app up-and-running in a matter of hours.”
And best of all? “It works. And it works nicely.”
Both the panel and those attending were impressed with the concept. “Based on the
audience response, the fact that it has a very valid (and reasonably low) price point, and
the team’s passionate insistence that their solution works and works well, FUN and MOBILE
was a clear winner,” said Gillian Muessig, chair of the judging panel.
Richard Stirk, VP of Conferences at GDS international, the company behind the
iStrategy event, believes the success of FUN and MOBILE perfectly encapsulates the goals
of the conference. “iStrategy aims to bring new solutions and ideas to the attention of
the people who matter most: potential end-users,” he said. “We are delighted to introduce
Kinetise to a wider audience, and pleased that the FUN and MOBILE team has received such
positive feedback. Indeed, our thanks go to all our speakers and partners for helping
deliver a fascinating two days of discussion, learning and networking.”
Kinetise will be launched later this summer. For more information, please visit the
teaser site at kinetise.com [http://kinetise.com ], where you can receive updates on
Kinetise and be amongst the first to try this exciting new product. More information on
FUN and MOBILE can be found at http://www.funandmobile.com.
The next European iStrategy event will take place in London on the 27-28 November
2012. For more information, please visit: http://www.istrategyconference.com.
Positive tweets about Kinetise:
@mariaatomaca: Kinetise – the multi platform app creator iPitch from Fun & Mobile. I
want this! #iStrategy
@OJShay [http://en.twitter.com/OJShay ]: Kinetise looks like a great concept, I want
it just to develop my own apps, forget the business #istrategy
@Tom_Wrigley: Kinetise by Fun and Mobile…possibly the best app builder yet to come?!
@b1an: What a super pitch from fun and mobile – get the Kinetise app when it’s
released, looks good. #istrategy
About GDS International
GDS International is one of the most innovative events and media companies worldwide
and a globally renowned producer of business-to-business summits, conferences, online
information and advisory group gatherings.
Founded in 1993, GDS International specialises in meeting the B2B marketing needs of
our clients. Having a strong presence in mature industrial sectors but a finger on the
pulse of emerging markets – as well as up-and-coming B2B business verticals – means we are
perfectly placed to capitalise on the exciting developments brought about by the advent of
a globalised economy.
Our value proposition is simple: we deliver tangible business results from world-class
Contact: Helen Hawkins, Marketing Manager, at: email@example.com,
SOURCE GDS International