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Last updated on April 17, 2014 at 17:30 EDT

C+R Research’s YouthBeat Expands Expertise Adding Preschool Syndicated Study

June 20, 2012

CHICAGO, June 20, 2012 /PRNewswire-iReach/ — No longer satisfied with oversized baby things or ill-fitting kid stuff, preschoolers are a market all their own. With over 25 million of them, they demand (along with their parents) to have products that meet their specific needs. YouthBeat, a syndicated study of kids, tweens and teens ages 6-18, brought to you by C+R Research, is now helping brands dive into this segment by offering YouthBeat Jr.: The Preschool Edition, a syndicated study of preschoolers ages two to five years old and their parents.

Parents of kids ages 2 to 5 not only have to decide where to apply to schools, and figure out how to find foods that will get them through the “picky” stage, but they also have to grapple with whether to iPad or not. YouthBeat Jr. provides sound statistics on topics ranging from preschoolers top TV shows to the treats they take to daycare based on a bi-annual survey of over 2,000 moms and dads of kids ages two to five years old.

“Like YouthBeat, YouthBeat Jr. helps program developers, marketers, planners and researchers deeply and authentically understand youth in ways that will impact their work in the short and long-term,” explains Amy Henry, who heads up YouthBeat as the Vice President of Youth Insights at C+R Research.

In addition to direct access to data, YouthBeat Jr. provides clients with on-going consultation and reports rich with insights and implications on the preschool market.

For information on YouthBeat Jr.: The Preschool Edition, contact Henry at 312.828.9200 or visit www.youthbeat.com.

YouthBeat, from C+R Research, is a comprehensive study of kids, tweens, teens and their parents. Fueled by over 80,000 interviews, YouthBeat provides an intimate look at youth culture, including what entertains them, how they communicate, how they spend their time and even what they eat. And while YouthBeat reveals current behavior, it also uncovers the underlying attitudes and beliefs that are truly shaping the lives and choices of the latest generation. YouthBeat Jr.: The Preschool Edition provides a holistic look at the perspectives of preschool parents, covering topics from parenting style, to what they want from play and products for their children.

At C+R Research, an established consumer insights firm built on creative minds and experienced talent, we have a knack for designing innovative and effective quantitative and qualitative methods. Our goal is to capture the nature of consumers and their brand stories through online and traditional approaches. A blend of inspired design thinking, curiosity, common sense and technology is our success formula to give our clients what they expect from a research partner–relevant insights, and clearer, more honest results that lead to smarter business decisions and more meaningful products and experiences for their consumers. And, we top it off with deep expertise in youth, parents, Latinos and shoppers.

Media Contact: Nicole Pitkin, C+R Research, 312.828.9200, nicolep@crresearch.com

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SOURCE C+R Research


Source: PR Newswire