VIPbeauty Rocks Hollywood Glam and Red Carpet Services in Old Pasadena
PASADENA, Calif., June 20, 2012 /PRNewswire-iReach/ — Rock It Studios, already familiar to local residents for being the home of Pasadena’s hippest workout Rock It Workouts (www.RockItWorkouts.com) as well as chic tea bar Blend 54 (www.Blend54.com), today announces the opening of VIPbeauty (www.VIPBeautyPasadena.com). Located in the posh Rock It Lifestyle Center at 54 West Green Street in the heart of Old Pasadena, VIPbeauty brings the most sought after stylists and beauty experts in Hollywood and Beverly Hills to the area. Guests of the salon can immediately book appointments for hair coloring, styling, hair rejuvenation and highlights, cuts and blow outs with stylists who are famous for their work with Hollywood’s hottest stars.
Just in time for summer makeovers, owner and celebrity brand manager Nicole Winnaman used her many years in the entertainment industry to expertly recruit an A-list roster of talented stylists and colorists for VIPBeauty. They include:
- Master colorist Dani Hernandez – best known for his work with the likes of Rachel Zoe, Victoria Beckham and Patrick Dempsey – brings the delicate art of balayage to VIP Beauty, essentially using a painter’s flair to carefully and artistically highlight hair. “Dani is an unbelievable talent and gift in the beauty industry!” said Zoe.
- Christian Snyder, who has worked with everyone from Charlize Theron to Denise Richards, is a master colorist who specializes in adapting celebrity style and the latest trends for each individual who graces his chair.
- Stylist Tomas, who hails from famed and exclusive Beverly Hills salons including Jose Eber, Prive and Byron & Tracey, is highly regarded for shearing the locks of Victoria’s Secrets models and Hollywood hunks such as Dylan Walsh.
- Extension specialists Melissa and Raz Brown create long looks for the stunning Giuliana Rancic and sisters Hilary and Haylie Duff, as well as for the stars of many television shows.
“Our philosophy is that anyone who sits in one of our chairs is a celebrity,” said Winnaman. “I’ve spent years watching my high-profile clients get glam with the help of this team, and I’m thrilled I was able to lure these incredibly talented stylists and colorists out to Pasadena to bring some of that star power a little closer to home!”
Featuring chic dÃ©cor and a soothing outdoor patio where guests can lounge between treatments, VIPbeauty guests are treated to specialty teas from Blend 54 and a uniquely customized beauty regimen from the moment they arrive. VIPbeauty offers cuts, colors and highlights, deep-conditioning and shine treatments, as well as extensions and styling for events.
“The idea was to raise the bar out here in Pasadena. There is a global epicenter of beauty and style in Beverly Hills and Hollywood, and it just made sense to make that talent more convenient for area residents,” added Winnaman. “We opened our doors last week and we’re already seeing a very booked schedule, so word is spreading fast and I couldn’t be more pleased by the response.”
For more information, please visit www.VIPBeautyPasadena.com or call 626.657.2260 for an appointment.
About Rock It Brands
Rock It Brands is a lifestyle company whose focus is to inspire, energize and motivate people into committing to a healthy, social-conscious life. Launched in April 2011 by uber-successful entertainment industry branding executive Nicole Winnaman, it is the parent company to such brands as Rock It Workouts (www.RockItWorkouts.com) , tea bar Blend 54 (www.Blend54.com), luxury retailer Industry 1212 (www.Industry1212.com), VIPbeauty , the soon to be launched fashion house Nikki West , as well as Rock It Entertainment.
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SOURCE Rock It Brands