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Gameloft and Hasbro Ink Digital Gaming Alliance

June 21, 2012

PARIS, June 21, 2012 /PRNewswire/ –

Gameloft(R), a leading global publisher of digital and social games today announced
that it has signed a worldwide strategic licensing deal with Hasbro, Inc. (NASDAQ: HAS).
Under the agreement, Gameloft will develop and market MY LITTLE PONY and LITTLEST PET SHOP
brand digital play experiences across a myriad of tablet, smartphone and platforms such as
iPad(R), iPod touch(R), iPhone(R), and Android(R). LITTLEST PET SHOP will also be
available on mobile. The company is scheduled to release the Hasbro-branded games before
the end of the year.

“Creating highly inventive and accessible digital play experiences based on our
world-class brands continues to be at the core of Hasbro’s mission and we envision
Gameloft to be a key player in the ongoing execution of that global strategy,” said Mark
Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “This agreement
brings together Hasbro’s powerhouse girls’ brands with one of the industry’s preeminent
mobile game developers which will take MY LITTLE PONY and LITTLEST PET SHOP play to an
entirely new level of fun.”

“Hasbro’s position as a leading branded play company makes this a very strong alliance
for Gameloft,” said Gonzague de Vallois, Senior Vice President of Publishing at Gameloft.
“The opportunity to collaborate on such globally recognized brands such as MY LITTLE PONY
and LITTLEST PET SHOP not only allows us to build a unique and immersive universe for the
characters we’ve all grown to love, but to take the much-adored franchises to the next
level of digital play.”

At any given time, Gameloft apps are ranked among the Top 10 Games in the iTunes App
Store. Recent hits have included Men in Black 3, Shark Dash, Ice Age Village and N.O.V.A.
3 – Near Orbit Vanguard Alliance.

About Gameloft

A leading global publisher of digital and social games, Gameloft(R) (NYSE Euronext
Paris : GFT) has established itself as one of the top innovators in its field since 2000.
Gameloft creates games for all digital platforms, including mobile phones, smartphones and
tablets (including Apple(R) iOS and Android(R) devices), set-top boxes, connected TVs and
consoles. Gameloft partners with leading international brands such as UNO(R),
Spider-Man(R), James Cameron’s Avatar(TM), Ferrari(R) and Sonic Unleashed(R). Gameloft
also operates its own established franchises, such as Real Football, Asphalt(TM), Modern
Combat 3: Fallen Nation and N.O.V.A. 3: Near Orbit Vanguard Alliance(R). Gameloft is
present on all continents, distributes its games in 100 countries and employs over 4,500
developers.

Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters:
GLFT.PA).

Gameloft is listed on the Paris Stock Exchange (ISIN: FR0000079600, Bloomberg: GFT FP,
Reuters: GLFT.PA).

Gameloft’s sponsored Level 1 ADR (ticker: GLOFY) is traded OTC in the US.

About Hasbro

Hasbro, Inc.
[http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.hasbro.com%2F&esheet=50100292&lan=en-US&anchor=Hasbro%2C+Inc.&index=8&md5=8513944f594b3aef40d3c06abb2752c6 ]
(NASDAQ: HAS) is a branded play company providing children and families around the world
with a wide-range of immersive entertainment offerings based on the Company’s world class
brand portfolio. From toys and games, to television programming, motion pictures, digital
gaming and a comprehensive licensing program, Hasbro strives to delight its global
customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The
Company’s Hasbro Studios develops and produces television programming for markets around
the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s
deep commitment to corporate social responsibility, including philanthropy, Hasbro is
helping to build a safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has been recognized
for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked
as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at

http://www.hasbro.com.

(c) 2012 Hasbro, Inc. All Rights Reserved.

        Press Contact:
        Jessica Lewinstein
        Jessica.lewinstein@gameloft.com
        Tel: +1-415-615-0520

SOURCE Gameloft


Source: PR Newswire