Press Release: New Book Examines Google Panda and Penguin Algorithms; Includes Patent Interpretations for Document Scoring and Hypertext Links
NEW YORK, June 25, 2012 /PRNewswire-iReach/ — Mr. John Colascione, President and Chief Executive Officer of Searchen Networks Inc., has announced the release of a new book titled “Mastering Your Website – The Insider’s Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand”. The book is designed to educate and inspire those working towards success with their web site in a world that becomes increasingly more digital every day.
Spending the last decade researching changes in search engines and how they effect a scope of platforms available to consumers, Mr. Colascione has thoroughly researched the three major search engines Google, Yahoo! and Bing;. Mr. Colascione stated “Search engines are serious business now and there’s very little question about that anymore. Gone are days when having to explain that search engines are important to your business volume and revenue. It’s clear to most, if not all small, medium and even fortune five-hundred companies’, who often take time to adapt, that there is no going back in time. There is a lot of opportunity on the web and a whole lot of time and money to waste if you don’t know what you’re doing, and if you’re hiring a firm to be doing it on your behalf, what they’re doing for you.”
“The Internet is an area of business where knowledge is the absolute key. We live in a world where nearly anyone connected to a social network like Twitter or Facebook can spread news as if they were the New York Times, with a touch of a button from their cell phone – moving data at the speed of light, and potentially influencing trends across the planet. Money or deep pockets really doesn’t matter much anymore, it’s knowledge that’s key. If you don’t know how to promote your business or what you’re actually buying from an advertising provider, you’ll likely never know what you’re getting either – or worse, what you’re not getting, aside from an invoice. Business owners have a significant need to truly understand SEO and social marketing. They need to understand it’s purpose, not just that everyone is doing it, but why; why is everyone doing it; how it is or how it should be effecting their return on investment – be it sales, branding or traffic. Only then will they properly measure that investment. This book is designed to educate. It was written with the desire that it couldn’t possibly be read without something to learn, regardless of your experience level. It’s about understanding where search has been, so you can best understand where search is going” said Colascione.
The book is available in paperback at various retailers like:
- Barnes & Noble.com
For more information on this book please visit www.MasteringYourWebsite.com
To schedule media interviews with Mr. Colascione or to find out about special bulk rates for book sellers please contact 1 (631) 587-7050, Extension 705 or you can email the publishers at firstname.lastname@example.org.
Contact: Searchen Networks Inc., 1 (631) 587-7050, Ext 705 email@example.com
Press and media interviews to be scheduled upon request.
Denise J Colascione, Searchen Networks Inc., 1 (631) 587-7050, Ext 705, firstname.lastname@example.org
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SOURCE Searchen Networks Inc.