Walker clients recognized for outstanding customer initiatives
INDIANAPOLIS, June 27, 2012 /PRNewswire/ — Customer strategy consulting firm, Walker, announced two of their clients – Cisco and ExactTarget – were named finalists in the 2012 Forrester Research Voice Of The Customer Awards. Cisco was named one of three winners, and ExactTarget was named in the 10 finalists. The Forrester Research Voice Of The Customer Awards recognize initiatives that enable companies to dramatically improve how they collect, interpret, and react to customer feedback.
“Both Cisco and ExactTarget are exceptional organizations that deserve recognition,” Walker President Phil Bounsall said. “Their position as market leaders is a reflection of their focus on customers.”
There were 40 entries to this year’s Voice Of The Customer Awards. Winners were judged across five categories: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice.
“This year we opened the competition to global nominations and were impressed with the scope, scale, and quality of the voice of the customer programs we reviewed from around the world,” said Forrester Research Analyst, Adele Sage. “VoC programs continue to incorporate more customer data, influence more internal stakeholders, and deliver more value to their customers and their bottom lines. The best VoC programs this year connected the dots between their VoC activities and a better customer experience and associated business results.”
Walker specializes in customer loyalty and related customer strategies, including innovative approaches to segmenting, valuing, obtaining, serving, and retaining customers. Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and, ultimately, grow shareholder value. Walker’s consultants regularly conduct workshops and assessment programs to help organizations improve their ability to administer customer listening programs. For more information, visit www.walkerinfo.com.