Derry Medical and Derry Imaging Select Calypso for Website Redesign
PORTSMOUTH, N.H., June 27, 2012 /PRNewswire/ — Calypso Communications, one of the only truly integrated, full-service public relations, marketing, and graphic design firms in Northern New England, today announced it has been selected to redesign the websites of Derry Medical Center and Derry Imaging Center.
“Calypso’s insight about redesigning the website included not only streamlined technical development, but also patient-focused tools and copy to make it better,” said Susan Chadwick, Derry Medical Center’s director of marketing and public relations. “We have been impressed with their skills, timeliness, and professionalism.”
Derry Medical Center, along with partner facility Londonderry Family Practice, has been serving individuals and families for decades. As it approaches its 50th anniversary, the Center will leverage the new site to better communicate its mission and services and offer patients seamless interaction through a patient portal. The site will also showcase the practice’s medically supervised wellness programs for weight loss, nutritional care, and diabetes management.
“Derry Medical has a great story to tell. They’re completely physician owned and truly invested in helping whole families stay healthy,” said Sharon Delaney, Calypso’s vice president of strategic marketing and client services. “We’re thrilled to help them communicate that message through the new website.”
While affiliated with Derry Medical, Derry Imaging Center offers diagnostic imaging services to patients from any medical practice. The state-of-the-art facility is accredited by the American College of Radiology and staffed by board-certified radiologists and technologists. Its independence from any hospital affiliation allows Derry Imaging to offer advanced imaging services at costs 40 to 70 percent lower than area hospitals. The new website will present its expanded service offerings and use of advanced digital technologies.
“Derry Imaging’s site will educate patients on its top-notch technology and differentiate the Center based on its quality and affordability,” Delaney explained. “We’re excited to be involved with a project that will ultimately help patients make informed decisions about their health care.”
About Calypso Communications
Based in Portsmouth, New Hampshire and active in Washington, D.C., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information on how Calypso can focus your communications to maximize your bottom line, visit http://www.calypsocom.com.
About Derry Medical Center
Derry Medical Center (DMC) and Londonderry Family Practice have been serving the Greater Derry area for almost 50 years. DMC offers traditional medical services as well as prevention and wellness programs, including chronic disease management, weight loss and proper weight maintenance, and more. As an independent family practice with 16 physicians (including six female doctors), DMC’s care is not governed by a hospital or insurance company and is designed with the patient’s best interest in mind. For more information about DMC, visit http://www.derrymedicalcenter.com/
About Derry Imaging Center
Derry Imaging Center is a full-service diagnostic imaging center offering the most advanced digital imaging and processes available. The Center’s core services include: digital mammography, MRI including fixed and open magnet, breast MRI, 3D/4D ultrasound, CT scan, x-ray, bone densitometry, peripheral vascular testing, foot ultrasound, and women’s imaging services.
SOURCE Calypso Communications