Maria Bothwell Named President of Sparks Grove, the Marketing Division of North Highland
ATLANTA, June 28, 2012 /PRNewswire/ — North Highland is pleased to announce the appointment of Maria Bothwell as president of Sparks Grove, North Highland’s new full-service marketing division launched earlier this year. Prior to joining Sparks Grove, Bothwell opened North Highland’s Washington, D.C., office where she was the office lead for the past nine years.
As president, Bothwell will manage Sparks Grove’s business operations and growth as well as a staff of 100 marketing professionals from across the various markets that North Highland serves. Under her leadership, Sparks Grove will apply research, insights and new ideas to implement creative solutions to a variety of business challenges across a client’s organization. Combining a creative marketing agency with the business strategy and executional expertise of a top consulting firm, Sparks Grove occupies a unique position in the marketplace.
“Maria has proven to be an outstanding leader for North Highland and will be a tremendous asset to help grow our new full-service marketing division,” said Dan Reardon, CEO of North Highland/Highland Worldwide. “At North Highland, we are known for creating business solutions and producing game-changing results that are completely customized for the client. The integration of Sparks Grove adds to our ability to be a catalyst for clients’ success from insight to impact.”
The combination of Sparks Grove’s creativity and innovation with North Highland’s expertise in solving business problems gives clients one resource for end-to-end marketing solutions. Bothwell’s leadership and experience building customer facing strategies will be critical to the integration of the new division.
“Sparks Grove has a fantastic growth trajectory in the professional services marketplace,” said Bothwell. “Our vision is to be the first global, employee-owned marketing services agency.”
About North Highland
North Highland is a global consulting company that has changed the model of how a consultancy serves its clients. We hire experienced consultants who live and work where our clients live and work, leveraging our global network of service area expertise across 49 cities worldwide. We also guarantee our work. As a result, we achieve exceptional results for some of the most recognizable names in the world. These qualities have helped North Highland to be recognized as a “Best Place to Work” by Consulting Magazine five years in a row.
We help business, government and non-profit clients define strategies, streamline operations, empower people, integrate suppliers, implement marketing programs, leverage technology and maximize customer interaction. Our innovative approach sustains successful, long-term relationships by helping clients achieve their business objectives again and again. For more information, visit www.northhighland.com.
About Sparks Grove
Sparks Grove is the full-service marketing division of North Highland, providing customer insight, marketing strategy, creative design, and digital solutions to clients that include many of the world’s leading brands. Sparks Grove provides clients with fresh ideas that invigorate their brands and resolve pressing business challenges. For more information, please visit our website at www.sparksgrove.com.
SOURCE North Highland