T4F acquires the venue Chevrolet Hall in Belo Horizonte
SAO PAULO, July 2, 2012 /PRNewswire/ — T4F Entretenimento S.A. (“T4F”) (BM&FBovespa: SHOW3) – As of July 1, TIME FOR FUN, the leader in the live entertainment industry in Latin America, took over the entire operation of Chevrolet Hall, the most important live shows venue in the city of Belo Horizonte. The long-term contract envisages the verticalized operation of the venue by T4F, i.e. booking, producing and promoting national and international shows, selling sponsorships and tickets, food and beverages and merchandising, as well as renting for private events.
The acquisition is another milestone in T4F’s project to increase the verticalization and expand its operations in South America. Belo Horizonte will be the fourth city to host a venue managed by T4F – it already runs Credicard Hall and Teatro Abril, in Sao Paulo, Citibank Hall, in Rio de Janeiro, and Teatro Opera Citi, in Buenos Aires.
“We are strengthening our Brazilian operations through the acquisition of the exclusive rights to fully operate the most important venue in Belo Horizonte, which has been a frequent stop in a series of successful tours by international artists. We therefore believe this agreement will be a great success, expanding our offering of shows by foreign and local artists, as well as family entertainment and performing arts events,” declared Fernando Alterio, CEO of TIME FOR FUN.
Inaugurated in June 2003, Chevrolet Hall is currently Belo Horizonte’s most important live shows venue, with a capacity of up to 5,500 people. It has a naming rights contract with General Motors valid until January, 2015.
T4F – Investor Relations
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