Last updated on April 21, 2014 at 1:20 EDT

The National Trust Launches Fundraising Appeal to Save England’s White Cliffs of Dover

July 3, 2012

SWINDON, England, July 3, 2012 /PRNewswire/ –

The National Trust has launched a GBP1.2 million fundraising appeal in a bid to secure
the long-term future of the world famous White Cliffs of Dover in Kent.

The appeal is the charity’s biggest ever coastal fundraiser and will help ensure that
public access to the White Cliffs can be improved for future generations to enjoy.

It will also mean that this much-loved stretch of Kent coastline can be cared for in a
way that will improve its habitat for local wildlife.

If the appeal is successful, the most iconic stretch of the White Cliffs – the 1.35km
(just under one mile) sweep overlooking the port of Dover – will be looked after and
managed for the benefit of the public and for wildlife.

It will complete the missing link of coastline under National Trust care, uniting a
stretch of more than 7km (nearly 5 miles) between the Trust’s visitor centre and South
Foreland lighthouse.

Fiona Reynolds, Director General of the National Trust, said: “Immortalised in song
and literature, the White Cliffs of Dover have become one the great symbols of our nation.

“We now have a once in a lifetime opportunity to secure their future for everyone to

“If we don’t raise the money then the future of the White Cliffs is uncertain and this
stretch of coastline might one day be disrupted by inappropriate management or

Standing proud at over 110 metres (taller than Big Ben or the same height as
twenty-five London buses stacked on top of each other), the White Cliffs of Dover have
witnessed many dramatic moments in England’s history.

These include the arrival of the Romans and the welcome return of British armed forces
after the evacuation of Dunkirk during the second-world war.

The cliffs are also home to a rich array of rich wildlife including the Adonis blue
butterfly, rare coastal plants such as oxtongue broomrape and sea carrot, and birds
including skylark, the only colony of Kittiwakes in Kent and peregrine falcons.

Historian and television presenter Dan Snow, who is supporting the appeal, added: “For
me it’s simple. The White Cliffs of Dover are one of the country’s greatest and most
iconic landmarks.

“When I heard that the National Trust had this opportunity to safeguard this crucial
stretch of the Cliffs, I thought great.

“It’s brilliant that they have a chance to secure this important section of the
cliffs, for ever, for everyone.”

Hundreds of thousands of people come to visit the dramatic chalk cliffs every year to
enjoy coast walks [http://www.nationaltrust.org.uk/visit/activities/walking ] and take in
the wonderful views across the English Channel.

The funds need to be raised by the end of the year to help acquire this piece of the
Kent coast and help with the conservation and management of the whole White Cliffs of

People can make National Trust donations
[http://www.nationaltrust.org.uk/get-involved/donate ] the following ways:

– Make a donation online at http://www.nationaltrust.org.uk/whitecliffsappeal and you
can choose to have your name engraved on our virtual White Cliffs of Dover.

– Text a donation to support the appeal. For example, if someone wanted to donate GBP5
they would need to text ‘DOVR02 GBP5′ to ’70070′. The amount must be included in the text.

– Make a donation over the phone by calling 0844-800-1895.

About National Trust:

The National Trust looks after more than 250,000 hectares of countryside, 720 miles of
coastline and hundreds of historic places across England, Wales and Northern Ireland. For
more information on the charity’s conservation work
[http://www.nationaltrust.org.uk/what-we-do/what-we-protect ] and ideas for great value
family days out go to: http://www.nationaltrust.org.uk

        PR Contact:
        Mike Collins
        Senior Press Officer
        The National Trust
        Kemble Drive
        SN2 2NA


SOURCE The National Trust

Source: PR Newswire