New Warrior Third Kit Breaks New Ground For Liverpool FC
WILMSLOW, England, July 5, 2012 /PRNewswire/ –
Statement-making kit features tribal inspired visuals and daring colour scheme
Delivering a bold design statement to the football world, Warrior has unleashed the
new 2012/13 Liverpool FC third kit.
With a striking graphic print set over a daring colour palette of nightshade, orange
and white, the new kit will be worn by Liverpool FC during their upcoming UEFA Europa
League campaign and selected Barclays Premier League games.
Head of Warrior Football Richard Wright comments: “Our intention with the new third
kit was to create something that broke new ground for Liverpool FC. Warrior has delivered
a fearless design concept that steers clear of what’s been done before.”
Inspiration behind the kit’s dominant nightshade colour stems from popular past
goalkeeper kits worn by David James during the 1994/95 and 1995/96 seasons, and Pepe Reina
Ancient tribal warrior markings have been set along the outer sides of the sleeves and
side panels – a design first for the Club. Beyond the third kit, this tribal graphic
features heavily throughout the 2012/13 Liverpool FC range of apparel and accessories.
In line with Liverpool FC’s new home and away versions, the third kit features a fully
embroidered amber yellow Liver Bird emblem as the Club’s crest. In recognition of the
tragic events at Hillsborough in 1989 and Heysel in 1985, two commemorative Eternal Flames
sit alongside a 96 logo, embroidered on the nape of the shirt’s neck.
Unique to Warrior’s third design, the kit has been constructed with body mapped mesh
to help players stay cool under pressure. Powered by War-Tech, Warrior’s revolutionary
apparel system, the kit will keep external elements out while letting sweat and moisture
escape to help players stay dry and comfortable.
The main body of the third shirt is underpinned with durable water resistant
technology, adding a layer of protection by rejecting external moisture while staying dry.
In addition, polyester mesh fabric under the arms enables a full-range of movement and
increased air flow to help regulate temperature in key heat areas during games.
Liverpool FC captain Steven Gerrard said: “The new third kit is completely different
from anything we’ve had at LFC during my time at the Club; it’s part of a new era and is a
great design. The players love it.”
Brendan Rodgers, the recently-appointed Manager of Liverpool FC, said: “The strip
offers the supporters something new, fresh and exciting to wear. I know the players are
looking forward to wearing it and performing with pride and distinction in it.”
The kit will be available to purchase online at http://www.warriorfootball.com.
Headquartered in Warren, Michigan, Warrior is recognised as one of the sports
industry’s leading manufacturers of innovative, high performance, cutting-edge equipment,
footwear and apparel for football, lacrosse and hockey athletes of all ages and abilities.
Founded in 1992 by former champion lacrosse player David Morrow, the Warrior brand has
been changing the face of sport since its inception, creating performance technology that
redefines how the game is played on the pitch and most importantly how the game is viewed
off it. Warrior was acquired by privately-held New Balance Athletic Shoe, Inc. in February
2004. The 2007 acquisition of Boston based Brine Sporting Goods further established
Warrior as the dominant force in the lacrosse world.
A new central hub for Warrior Football has been set up in the heart of football
territory, the North West of England, equipped with a team of product and marketing
experts hand-picked from the football industry.
For more information about Warrior Football, visit http://www.warriorfootball.com.
Warrior Football can be found on Facebook
[http://www.facebook.com/pages/Warrior-Football/223667941051388 ], Twitter
[https://twitter.com/#!/WARRIOR_FTBL ], and YouTube
About Liverpool FC
Founded in 1892, Liverpool FC is one of the world’s most historic and famous football
clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups,
three UEFA Cups, three European Super Cups and 15 Charity Shields.
As a socially responsible business, Liverpool FC is proud of its heritage and plays a
proactive role in its communities managing over 20 projects all-year round in education,
social inclusion, health and sports development. Its contribution was recognised by the
award of a Community Mark from Business In The Community.
Liverpool FC is a global brand and works with leading edge commercial partners around
the world providing unparalleled commercial opportunities.
SOURCE Warrior Sports