Ikano to Deliver Mobile Loyalty With Incentivated
LONDON, July 6, 2012 /PRNewswire/ –
Ikano Financial Services, one of the UK’s leading retail credit and loyalty providers,
has chosen mobile marketing [http://www.incentivated.com/web/your-mobile-strategy.aspx ]
and technology specialist [http://www.incentivated.com/web/Home.aspx ], Incentivated to
create and deliver mobile CRM [http://www.incentivated.com/web/crm.aspx ] solutions for
its loyalty clients as the company responds to observed behavioural shifts and seeks to
integrate mobile at the core of its customer engagement activity.
To start with, Incentivated has built a white-label, cross-platform smartphone app and
mobile site for its retail partners, to support its range of loyalty products and to help
reduce loyalty scheme overheads.
In addition to enabling retailers’ customers to register to a programme, the app will
allow retailers to communicate offers and send vouchers straight to customers, using
Incentivated’s in-app messaging tool. The app includes a page showing the customer’s
loyalty card number and barcode, which can either be scanned or entered manually at the
till, negating the need for plastic cards and reducing ongoing costs associated with card
manufacture and distribution. Customers will also be able to check their balances and
other account details within the app.
Originally part of the IKEA home furnishing group, Ikano provides and administers
financial services (interest-free credit, ‘buy now pay later’ and so on) and customer
loyalty schemes for some of the UK’s largest retailers, such as Jaeger, New Look, Monsoon,
DFS and Harvey’s amongst many more.
Lindsey Ulanowsky, Head of Client Services & Marketing for Ikano; “Mobile will be a
key retail channel for consumers in the coming years, and our new mobile CRM strategy will
add value to our clients and their offer to consumers. We have partnered with Incentivated
for the delivery of this strategy, as it’s a recognised industry leader for mobile
Jonathan Bass, Managing Director, Incentivated, says: “Ikano has recognised the need
for a properly considered mobile loyalty [http://www.incentivated.com/web/crm.aspx ]
solution in a sector that is accelerating rapidly in terms of customer adoption of mobile
within their purchase path. We firmly believe that good mobile marketing is all-inclusive,
and are delighted to implement a mobile solution for Ikano.”
Ikano offer a unique financial partner service, with convenient products to inspire
loyalty among even the most marketing-savvy consumers. Originally a part of the home
furnishing company IKEA, during the 1970′s Ikano activities involved managing real estate,
financial services and insurances for the Swedish home furnishing brand.- In 1988, Ikano
became an independent group of companies, owned by the Kamprad family.-
The Ikano Group today
Today the Ikano Group owns and develops competitive and profitable niche companies in
the areas of finance, real estate, asset management, insurance and retail. Ikano’s
strength is distinguished by working together to create long-term solutions based on fair
terms that brings value to our customers, partners and to ourselves. The Ikano Group
operates in Europe and Asia. The Ikano Group head office is located in Luxembourg.
Our UK business is based in Nottingham and was established in 1994. Since then, we
have experienced rapid growth in both our client and product portfolios. Ikano Financial
Services Ltd is a member of theFinance and Leasing Association [http://www.fla.org.uk/fla
For more information, visit http://www.ikano.net.
Incentivated (http://www.incentivated.com) is an independent technology company
with 10 years’ experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing,
developing and delivering integrated acquisition, retention (CRM) and transaction
(mCommerce) campaigns and services for mobile.
Our proprietary technology and specialist staff are well positioned to help brands,
the public sector and charities to develop everything from enterprise messaging (SMS &
MMS) through to mobile internet sites, to server-side software or handset applications,
including web-apps, for ‘smartphones’ and feature-phones.
We also provide strategic, creative and technical advice for the use of mobile by
businesses to raise awareness, deliver marketing ROI and provide customer service.