New Freshpet Marketing Campaign Gives Pooches Another Chance To Speak Out Against Processed Pet Food
SECAUCUS, N.J., July 9, 2012 /PRNewswire/ — Freshpet, the only company providing fresh, refrigerated dog and cat food nationwide, announced that it is launching today the next phase of its “Protest” campaign. The campaign highlights Freshpet’s unique benefit of fresh, all natural dog food and contrasts the brand with the preservative-laden dog foods on store shelves. It includes three television spots, as well as posters to be featured at upcoming sponsorship events. The campaign, created by The Terri & Sandy Solution, is a follow-up to last year’s “Protest” spot, which was named the number one most effective spot in the pet food category, according to Ace Metrix.
“Our company was founded on the simple idea that fresher, less processed foods are healthier for us and the pets in our lives,” says Scott Morris, Freshpet’s Co-founder. “At Freshpet we use fresh meats and refrigeration as our preservative. The ingredients used to make shelf-stable dog and cat food could never be used for human foods and the ‘Protest’ campaign highlights this.”
The creative for the advertising campaign, developed by The Terri & Sandy Solution, features a variety of dogs wearing placards with sayings that play off the breed, including a mutt with a sign, “By-Products Can Kiss My Mutt,” a pug wearing a sign that says, “Pug Off, Preservatives,” and a Shih Tzu wearing, “Propylene Glycol Is Shih Tzu.” “Last year’s spot was the most effective in the pet food industry. And we wanted to up the ante. The lines and the music this year are more irreverent in a playful, wag-your-tail kind of way,” says Sandy Greenberg, Co-founder of The Terri & Sandy Solution. Adds Terri Meyer, Co-Founder, The Terri & Sandy Solution, “If dogs knew what ingredients were in their food, they would speak out. We’re just giving them a voice.”
Freshpet, headquartered in Secaucus, New Jersey, is the only company providing fresh, all natural dog and cat food nationwide. Founded in 2006 by pet lovers and pet food industry professionals, Freshpet identified an opportunity to improve the pet food market and introduced fresh dog and cat food as a healthy alternative to dry and canned food. Freshpet only uses the highest quality meats, poultry and fish combined with fresh vegetables and fruits — with no artificial preservatives or fillers like corn, wheat or by-products. Nutrient-rich meals allow pets to have the same healthy eating habits as their owners. Freshpet is also a good alternative to raw dog food and homemade dog food diets.
Freshpet brands include Deli Fresh(TM), Vital(TM), and Dog Nation(TM), available at select pet specialty stores.
For more information on Freshpet foods, please visit www.Freshpet.com.
About The Terri & Sandy Solution
After 25 years on Madison Avenue, Executive Creative Directors Terri Meyer and Sandy Greenberg left the big agency world with a fervent mission: To bring brand-igniting communication platforms to clients in faster, smarter, more cost-efficient ways. Terri and Sandy have built brands for Nestle, Kraft, Gerber, Campbell’s, Clairol, and American Standard — many of the largest companies in the world. Terri and Sandy have won virtually every industry award, including Communication Arts, One Show, D&AD, ADDY, The Art Director’s Club, ANDY, AICP and five EFFIES for marketing effectiveness. They have also garnered the #2 spot on the Olympics and the #9 spot on the Super Bowl. Their work has been featured on TBS Funniest Commercials, Conan, CNN, Today, The View, Fox News and Access Hollywood. Their latest feat is landing America’s #1 most effective commercial in the pet category for Freshpet.
For more information about The Terri & Sandy Solution, please visit http://terrisandy.com.
Contact: Eliza Schleifstein Terri & Sandy Solution (973) 361-1546 email@example.com
SOURCE The Terri & Sandy Solution