Tweet Your Moves & Be In A Music Video! Summit Entertainment Launches The First-ever Worldwide Virtual Flash Mob To Celebrate “STEP UP REVOLUTION”
SANTA MONICA, Calif., July 9, 2012 /PRNewswire/ — To celebrate the uniting power and universal language of dance, everyone around the world will have the chance to “Tweet Their Moves & Be In A Music Video” and become part of the first-ever virtual flash mob for STEP UP REVOLUTION, the next installment of the most successful dance franchise in the world. Open to anyone, regardless of skill, participants who join in the virtual flash mob will have the chance to be featured in an all-new music video set to Timbaland’s “Hands in the Air,” from the upcoming STEP UP REVOULTION soundtrack.
STEP UP REVOLUTION cast members Ryan Guzman, Kathryn McCormick, Misha Gabriel and choreographer Jamal Sims have demonstrated four dances for participants to choose from for the virtual flash mob.
After selecting one of the four dances, fans will need to record themselves performing the dance, upload their video to an online video platform (e.g., YouTube), and tweet the video link with the hashtag #StepUpMob. Each video submitted with that specific hashtag will be collected for the opportunity to be featured in the final music video.
Here is the demonstration video with all four dances (embed code & HD source files below): http://twitvid.com/C9DIA
Follow the four simple steps below to “Tweet Your Moves & Be In A Music Video,” and to participate in the STEP UP REVOLUTION Flash Mob:
1) Choose a dance
2) Record yourself
3) Tweet your video link with #StepUpMob
4) Be in the music video!*
The submission deadline is July 15, 2012.
The final music video featuring the flash mob participants will be available by July 24, 2012 at YouTube.com/StepUpMovie.
About STEP UP REVOLUTION
STEP UP REVOLUTION is the next installment in the worldwide smash Step Up franchise, which sets the dancing against the vibrant backdrop of Miami. Emily (Kathryn McCormick) arrives in Miami with aspirations of becoming a professional dancer and soon falls in love with Sean (Ryan Guzman), a young man who leads a dance crew in elaborate, cutting-edge flash mobs, called “The Mob.” When a wealthy business man threatens to develop The Mob’s historic neighborhood and displace thousands of people, Emily must band together with Sean and The Mob to turn their performance art into protest art, and risk losing their dreams to fight for a greater cause.
About SUMMIT ENTERTAINMENT, LLC
Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, is a worldwide theatrical motion picture development, financing, production and distribution studio. The company handles all aspects of marketing and distribution for both its own internally developed motion pictures as well as acquired pictures.
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 23 shows on 16 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning “Mad Men,” “Weeds” and “Nurse Jackie,” along with the drama “Boss,” the new network series “Nashville” and “Next Caller,” the syndication successes “Tyler Perry’s House of Payne,” its spinoff “Meet the Browns,” “The Wendy Williams Show” and “Are We There Yet?”, Charlie Sheen’s eagerly-anticipated return to serialized television, “Anger Management,” and “Orange Is The New Black,” an original series for Netflix.
Its feature film business has been fueled by such recent successes as the blockbuster first installment of “The Hunger Games” franchise, which has already grossed nearly $700 million at the worldwide box office, “The Expendables,” “The Lincoln Lawyer,” “Cabin In The Woods,” “Tyler Perry’s Madea’s Witness Protection” and “Margin Call.” With the January 2012 acquisition of Summit Entertainment, the Company now has added the blockbuster “Twilight Saga” franchise, which has grossed more than $2.5 billion at the worldwide box office, to a slate already including “The Hunger Games ,” giving Lionsgate the two premier young adult franchises in the world. Recent Summit hits include “Red,” “Letters to Juliet,” “Knowing,” the “Step Up” franchise and the Academy Award-winning Best Picture, “The Hurt Locker.”
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.
SOURCE Summit Entertainment