Discovery En Espanol Reaches Highest Second-Quarter Performance In Its History
MIAMI, July 9, 2012 /PRNewswire/ — Discovery U.S. Hispanic, a division of the world’s number-one nonfiction media company Discovery Communications, today announced quarterly viewership results for Discovery en Espanol that place the network’s steady growth in its genres at the top of the U.S. Hispanic Pay TV ratings, with the highest 2Q audience performance in the channel’s 14-year history.
“This increase in viewership builds upon the network’s solid performance over the last three years and reflects Discovery en Espanol’s successful commitment to offer Spanish-speaking audiences the best and most relevant content available in the U.S. Hispanic market,” said Ivan Bargueiras, General Manager, Discovery U.S. Hispanic.
Discovery en Espanol’s exceptional 2Q 2012 performance showed 15% year-on-year audience growth for the channel among its primary target of people 18-49, as well as 44% year-on-year growth in the same period among women 18-49, an increasingly important audience segment for the channel. [i]
The ratings growth propelled Discovery en Espanol to complete the quarter as the #1 Spanish-language Pay TV network during primetime (7-11pm) on both Thursday and Sunday nights. The channel also ranked #1 during the 10pm and 11pm timeslots (M-Su). The increase in audience was supported by the success of key leading shows in a variety of genres, including Maxima seguridad, (Behind Bars), Policias y coyotes (Cops and Coyotes 2), Fugas extremas (I Escaped: Real Prison Breaks), Semana Santa stunt, Monstruos del rio (River Monsters), and the best of original productions week-long stunt.
About Discovery en Espanol
Discovery en Espanol is the Spanish-language voice of Discovery. It is the premier network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Espanol translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit www.tudiscovery.com
[i] Source: Nielsen NPMH 03/26/2012 to 6/24/2012, Mon-Sun 7-11 pm, Hispanic Persons and Women 18-49
SOURCE Discovery U.S. Hispanic