King Fish Media Video Book Campaign Delivers For Copyright Clearance Center
SALEM, Mass., July 9, 2012 /PRNewswire/ — King Fish Media has added another client success to its roster, announcing a winning campaign for Danvers-based Copyright Clearance Center. The program success is the result of a special interactive direct response engagement designed to promote the company’s licensing services and special offers via four uniquely crafted video books, which were released in February 2012. The video book investment, when measured against the cost of costly in-person business development calls, was paid back within months with a combination of incremental sales and the addition of new clients. In fact, based on past history, the lifetime value of the new customers exceeds the initial investment in the video book by a factor of ten.
The video books were sent out in partnership with four of Copyright Clearance Center’s trusted partners. With the customized video books, King Fish landing pages featured each channel partner to increase email conversion rates. In addition, King Fish provided product-specific training to the Copyright Clearance Center sales team.
“Cutting through the clutter and getting our services in front of new prospects is always a challenge,” said Miles McNamee, VP, Licensing and Business Development, Copyright Clearance Center. “But in this case, we started with the advantage of some truly great partners, and then King Fish tied it all together with a powerful piece of creative. Our sales people said, in numerous cases, the books’ ‘wow’ factor fast tracked them to the right decision maker.”
“At King Fish we pride ourselves in helping clients meet their revenue goals by engaging their audience,” said Cam Brown, President, King Fish Media. “And often times, as was the case here, these pieces of content will work in conjunction to tell a story and create the most dynamic offering.”
This is just the latest client success story for King Fish Media. As New England’s leading provider of integrated marketing solutions, King Fish has helped a growing number of area companies including Keurig, Zmags, Nuance, Green Mountain Coffee Roasters and PartyLite find marketing success through non-traditional means.
To learn more about King Fish Media, please visit www.kingfishmedia.com
About King Fish Media
King Fish® (www.KingFishMedia.com) is an award-winning marketing agency with services ranging from digital (websites, social media, video mobile apps, email) to custom magazines/catalogs and direct mail to events (webcasts and conferences) and marketing analytics. From conception to implementation, King Fish Media helps its clients drive sales and grow revenue by delivering the right content to the right media channels, the right way. Having won numerous awards for integrated marketing, proof of return on investment, content, and design, King Fish has created profitable programs for companies such as Bank of America, BBVA Compass, Green Mountain Coffee Roasters, IBM, Flat World Knowledge, Keurig, Nuance, PartyLite, Source Media, SUPERVALU, Trend Micro, Verizon, Zappos, Zmags and others. The King Fish ThinkTank blog was named one of the leaders in content marketing by Junta42, and its new “Kings of Content” app is now available free on iTunes.
About Copyright Clearance Center
Copyright Clearance Center (CCC), the rights licensing experts, is a global rights broker for the world’s most sought after materials, including in- and out-of-print books, journals, newspapers, magazines, movies, television shows, images, blogs and ebooks. Founded in 1978 as a not-for-profit organization, CCC provides smart solutions that simplify the licensing of content that lets businesses and academic institutions quickly get permission to use copyright-protected materials, while compensating publishers and content creators for the use of their works. For more information, visit www.copyright.com
SOURCE King Fish Media