Launch of Lumi SURVEY
LONDON, NEW YORK and VAASA, Finland, July 11, 2012 /PRNewswire/ –
Lumi Mobile, the specialist in consumer insight mobile technology and real-time
audience engagement for market researchers, media companies and brands, announces the
launch of self-service tool Lumi SURVEY.
Designed to be the ‘industry standard’ mobile survey platform, Lumi SURVEY has been
developed specifically for market research and is deployable across all major mobile
operating systems – iOS (Apple), Android, Blackberry and Symbian.
Lumi SURVEY’s Apps work with internet-enabled feature phones as well as smartphones to
ensure a representative audience. The tool’s online and offline survey completion
functionality allows for a seamless experience anywhere.
Through mCAPI, Panel, Survey and Diary Apps, Lumi SURVEY offers: GPS location and
validation; multimedia capture, upload and display; QR code access; barcode scanning and
passive meter integration.
Ease of use is central to Lumi SURVEY, which is also available as a customisable white
label solution. Market researchers are able to create surveys using a variety of question
types and displays, with more 35+ languages supported. Respondents may complete on or
offline, whenever is convenient. Real-time data and completed surveys are viewable on
Lumi’s online dashboard, while final results may be exported direct from there in industry
standard formats (SPSS or CSV).
Commenting on the launch of Lumi SURVEY, Richard Taylor, CEO of Lumi Mobile, said:
“Simplicity is the key to easier engagement and that is how companies and brands can
gain greater insight from consumers or audiences. By delivering real time data, Lumi
SURVEY is able to measure responses to events or consumer experiences in the moment. We
have always led the field in mobile research and now the power of Lumi Mobile is available
as a self-service, cost-effective platform. The Lumi platform will continue to evolve as
our clients’ requirements evolve.”
Get Lumi SURVEY on your mobile device.
Search for ‘Lumi SURVEY’ on the App Store, Google Play or Blackberry App World or type
‘bit.ly/lumiSURVEY’ in your mobile browser.
About Lumi Mobile http://www.lumimobile.com
Lumi Mobile is a market leader in real-time audience engagement mobile technology,
based in London with offices in Finland and the United States. Lumi Mobile’s proprietary
technology provides an unparalleled understanding of attitudes, opinion and behaviour to
market researchers, media owners and brands. Key clients include Kantar, Ipsos, the Media
Behavior Institute, Mediaset and SVT.
For further information, please contact: Lumi Mobile, Stephen Benzikie, +44(0)20-7861-3879 +44(0)774-0038929
SOURCE Lumi Mobile