Alliance Data’s LoyaltyOne Business Announces dotz Program Expansion into Brazil’s Fifth-Largest Metropolitan Area
DALLAS, July 12, 2012 /PRNewswire/ — Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that CBSM – Companhia Brasileira De Servicos De Marketing (“Dotz”), operator of Brazil’s dotz loyalty program (www.dotz.com.br), in which LoyaltyOne holds a sizeable equity stake, has expanded its successful coalition loyalty program into Fortaleza.
Fortaleza is Brazil’s fifth-largest metropolitan area and includes 24 cities with a total population of 3.6 million, in which the city of Fortaleza has the largest population, with 2.3 million people. The area has one of the highest demographic densities in the country.
With the expansion of dotz into Fortaleza, the program now has a foothold in four significant Brazilian markets – Belo Horizonte, Brasilia, Sao Paulo State Interior and Fortaleza – with a combined population of more than 15 million people.
As part of the expansion into Fortaleza, Dotz announced that it signed Super Mercadinhos Sao Luiz, a new grocery partner with 12 locations in Fortaleza.
Existing pillar loyalty program partners including Banco do Brasil, Ale, one of Brazil’s largest national gasoline station chains, and Pague Menos, a leading national Brazilian drug store chain with approximately 500 locations, are also included in the expansion into Fortaleza, dotz’s fourth region. Already, 12 program partners with a total of 232 locations throughout the Fortaleza metropolitan area have begun issuing dotz (points).
“Membership growth in the program’s existing regions as well this expansion into Fortaleza, continues to generate program momentum at an accelerated pace,” said Bryan Pearson, president of LoyaltyOne. “As we near 3 million member enrollments to date, we are confident and well positioned to reach our goal of establishing 4 million total memberships in six operating regions by the end of 2012.”
“Our growth into four markets in a brief period of time continues to validate strong interest and participation of both partners and members in the dotz loyalty program,” said Roberto Chade, president of Dotz. “As we continue to explore our reach into new heavy density regions with strong consumer retail environments, our focus is to sign and expand new and existing retail and service partners, and open up new partner categories that would increase dotz (points) issuance.”
The Coalition Loyalty Model; Geographic Market Opportunity
The dotz program is similar to the Canadian AIR MILES® Reward Program – consumers can join online or at multiple participating sponsor locations to collect points on their dotz collector cards. Consumers accumulate dotz points through everyday shopping, which can be redeemed for rewards.
Brazil has the fifth-largest population in the world with more than 190 million citizens (versus approximately 35 million in Canada) and has the characteristics required to host a successful coalition loyalty program. Based on the coalition program’s national target market potential and current consumer spending habits, expectations suggest a long-term opportunity of one-to-two times the financial size of the Canadian program.
LoyaltyOne works with more than 100 of North America’s leading brands in the retail, financial services, grocery, petroleum retail, travel, and hospitality industries to profitably change customer behavior. Through a team of businesses including Canada’s AIR MILES Reward Program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote, LoyaltyOne designs, delivers, and manages a suite of loyalty marketing services — consumer data, customer-centric retail strategies, direct-to-consumer marketing, loyalty consulting, and more. LoyaltyOne is part of the Alliance Data family of companies. For over 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. More information is available at www.loyalty.com.
About CBSM – Companhia Brasileira De Servicos De Marketing (“Dotz”)
CBSM – Companhia Brasileira De Servicos De Marketing (“Dotz”) is a leading loyalty consulting and services operator in South America and operates dotz (www.dotz.com.br ), named by Jupiter Media Matrix as the “best and largest loyalty program in Latin America.” More information is available at www.dotzmarketing.com.br.
About Alliance Data
Alliance Data® (NYSE:ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs nearly 9,000 associates at more than 50 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData.
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SOURCE Alliance Data Systems Corporation