Rosetta Expands Operations in Bay Area with New San Francisco Office
PRINCETON, N.J., July 12, 2012 /PRNewswire/ — Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation’s largest digital and direct interactive agencies, announced today the opening of a new San Francisco office at 2001 Embarcadero. Located at the corner of Bay and Embarcadero, Rosetta joins other Publicis agencies in the building including Hal Riney, Digitas and Razorfish, among others. This will be Rosetta’s fifth office in California, with other locations in San Jose, San Luis Obispo, Los Angeles and Orange County.
Rosetta will lease approximately 3,000 square feet of space on the second floor of the building with room for 25 staff members. Team members will include a mix of new hires and current team members across its Consumer Technology, Creative and Customer Experience, and Consulting practices. The agency specializes in working with brands in healthcare, consumer technology and entertainment, financial services, and consumer products and retail.
“The 2001 Embarcadero building has been a landmark address for agencies in San Francisco through the years, and we are excited to make this our new home,” said Tom Adamski, Rosetta Managing Partner. “As we continue to grow our services and client base, it is important for us to have a presence in San Francisco where we can attract top talent. Joining other Publicis agencies in the same building also provides great opportunity for collaboration, which will benefit our clients and our teams.”
Rosetta was acquired by the Publicis Groupe in 2011. The agency has 10 offices in North America and 1,200 employees.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age’s Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation’s leading brands to Rosetta. The agency’s clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail and Consumer Products sector; Citizens and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Boston, Chicago and Toronto. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta’s footprint with offices in Los Angeles, San Luis Obispo and San Jose.
For more information, visit www.rosetta.com.