Redbubble Launches Major Rebrand
MOUNTAIN VIEW, Calif., July 12, 2012 /PRNewswire-Asia/ — Redbubble today announced the culmination of a major rebranding project on www.redbubble.com. The resulting new site design and logo reflect Redbubble’s continued commitment to support independent art and design. The rebrand emphasizes the company’s core conviction that shoppers prefer distinctive products with meaning, soul, and wit over the mass produced, corporate-curated merchandise that has become a mainstay of malls and chain stores in the U.S. and abroad.
Redbubble began its rebranding project more than a year ago to refine how the sites’ artists connect with the more than five million monthly visitors. Launched in 2006, the site now hosts more than 200,000 contributing artists worldwide who together have uploaded 10 million works. Shoppers can order original works as framed and unframed prints, canvasses, posters, t-shirts and other apparel, decals, cards, and technology accessories, such as iPhone and iPod cases.
“Other companies in the print-on-demand and ‘crowdsourcing’ space have chosen to grow their businesses through licensing partnerships with mass brands and by sanitizing their offerings to suit large retail outlets,” said CEO Martin Hosking. “We have decided to move in a different direction: toward a marketplace that honors art and design while empowering consumers to decide what’s interesting, meaningful, clever and, ultimately, what sells.”
The relaunch is the result of an extensive project, which involved quantitative surveys, qualitative focus groups and usability research as well as interviews with artists, designers and shoppers worldwide, all with the mission of bringing more art into more people’s lives while increasing the success of the website’s rapidly expanding community of artists and designers.
The rebrand represents the first major change to the Redbubble identity since the site was launched. For the rebranded logo design and research, Redbubble partnered with Australian-based brand and communications agency Cornwell and the research group Pegasus.
The new design and logo position Redbubble as a window onto the art. The logo acts as mask, stencil, and navigation element highlighting the art and the artists. Among the changes to the site are navigational refinements, which greatly simplify common user paths and a new home page layout that provides a constant visual feast for artists and shoppers alike.
Please visit the newly rebranded Redbubble at: www.redbubble.com.
In a world of mass brands, chain stores and chain malls, Redbubble is an online marketplace where products have personality, wit, soul and meaning. The secret: artists from around the globe fill the site with their brilliance, and Redbubble turns that aesthetic genius into ultra high quality products like t-shirts, phone cases, stickers, and art to liven drab walls, giving shoppers millions of individualized, authentic and affordable choices. Redbubble was originally founded in 2006 in Australia where it continues to maintain headquarters in Melbourne. The company has also established a U.S. base in the San Francisco Bay Area. Redbubble is proud to be known internationally as the premier source for high quality independent art and design and is the largest on-demand site of its kind in the world.