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Last updated on April 16, 2014 at 7:51 EDT

Get Your Customer’s Attention! ICAP Patent Brokerage Announces Seminal “Reactive” Advertising and Consumer Engagement Technologies to be Auctioned

July 12, 2012

SAN FRANCISCO, July 12, 2012 /PRNewswire/ – ICAP Patent Brokerage, a division of ICAP plc and the world’s largest intellectual property brokerage firm and organizer of ICAP Ocean Tomo Auctions, is offering for auction a patent portfolio being sold by Frank Maggio and Media IP Holdings, LLC that will be included in the 16th ICAP Ocean Tomo IP Auction on July 26, 2012, at the Julia Morgan Ballroom in San Francisco, California. The patent portfolio claims method and systems for offering a reward or incentive to a consumer for reacting to and engaging with an advertisement.

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“We are excited to be offering this portfolio to our global base of buyers. This portfolio can be a powerful differentiator among broadcast media companies and advertising firms,” says Dean Becker, CEO ICAP Patent Brokerage and ICAP Ocean Tomo auctions.

Key Characteristics & Benefits
This IP will assist advertisers and media companies in overcoming consumers’ use of technology to ignore or avoid advertisements; in fact, it uses these millennial tools (smart phones, tablets, SMS text, DVRs, etc.) to actually enhance ad attentioning and engagement. With priority dates from 2000, this patent portfolio is ideally suited for the evolving “2-screen” environment created in living rooms, and the ever-increasing number of users engaged in Social TV applications. Since the IP targets all forms of ad-supported mass media, applications of this technology go beyond television, enhancing other mass media platforms struggling with ad avoidance, including print, mail/e-mail, web and social media. By alerting and then offering consumers an award or incentive for reacting to questions that prove attentioning to “broadcast” ads and commercial content, coupled with a second response channel (smartphones, laptops, set-top boxes, etc.), ad attentioning is dramatically enhanced, while providing demographically measured analytics that verify engagement. Moreover, the reactive process opens up an interactive relationship that delivers-up to media companies and advertisers, information regarding which advertisements work and which that do not, and opportunities to poll, sample, transact, and enroll consumers directly. A presentation regarding the Reactive Advertisement platform at work can be viewed on the web at: www.ReactiveAdPatent.com.

To learn more about the assets available for sale in this portfolio:
Contact Dean Becker of ICAP Patent Brokerage at (561) 309-0011 or via email at Dean.Becker@us.icap.com.

About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world’s largest intellectual property brokerage and patent auction firm.

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About ICAP
ICAP is the world’s leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information go to www.icap.com.

SOURCE ICAP Patent Brokerage


Source: PR Newswire