Last updated on April 18, 2014 at 17:24 EDT

Voice Group Reveals Why Marketing Research is an Important Part of Business

July 16, 2012

SHEFFIELD, England, July 16, 2012 /PRNewswire/ –

Marketing research is essential to driving new business growth says Voice


Award winning contact centre services and marketing solutions firm Voice Group says
marketing research [http://www.voicegroup.co.uk/#/Our-Services/Research ] is an essential
driving force in the development of new business.

Without marketing research, mistakes would be made, leads would be lost and businesses
would suffer as a result. Market research is used to learn more about a target audience, a
product’s or service’s market viability or a company’s image or reputation.

Research can be conducted using interviews, surveys and questionnaires using both
qualitative and quantitative research methods. All the information is then collated and
statistical analysis is conducted to enable market researchers to form solid and sound
conclusions. These results can then be passed onto lead and appointment generation
[http://www.voicegroup.co.uk/#/Our-Services/Business/Appointment-Setting-Service ] teams
that can use them to make qualified appointments and leads.

All of this can be done in house at Voice Group. Voice Group conducts marketing
research using its own team of Interviewer Quality Control Scheme accredited researchers;
it runs its own in house lead generation and appointment setting services as well as
customer focused call centres and telesales offices.

Voice Group says that lead and appointment generation are vital to creating new
business. If a company wants to expand, or even just keep up with the times and stay
competitive in a cutthroat business environment, it needs to garner new customers as well
as retain existing ones. The best way of achieving this is through lead and appointment

Yet, without the necessary marketing research to back it all up and provide staff with
the tools required to make qualified leads that convert into sales, businesses would not
be able to grow. So although marketing research is often overlooked, it is unfair to do
so. It is an essential element of growth and a necessary building block of developing new
business. It is for these reasons Voice Group places so much importance on marketing
research and why it uses only the most qualified, experienced and highly trained
researchers to do the job.


        Jon Wall,
        Chantrey House,
        798 Chesterfield Road,
        S8 0SF
        Telephone: +44-(0)114-321-0000

SOURCE Voice Group

Source: PR Newswire