Littlewoods to Sponsor Let’s Do Lunch… with Gino & Mel
LONDON, July 17, 2012 /PRNewswire/ –
ITV Commercial today announced that Littlewoods [http://www.littlewoods.com ], the
UK’s leading online department store and part of Shop Direct Group, will be the sponsor of
ITV1′s daytime format Let’s Do Lunch… with Gino & Mel.
The fully integrated sponsorship package was negotiated by ITV Commercial and Carat on
behalf of Littlewoods. It includes broadcast, online and mobile sponsorship and kicked off
on Monday 16th July 2012.
Myleene Klass who was recently announced as Littlewoods brand ambassador will feature
in the idents in her new collection which includes a wide range of occasion dresses
[http://www.littlewoods.com/women/dresses/occasion-dresses/e/b/1661.end ], knitwear, tops
and jackets. Ruth Jones has also been confirmed as the voice artist for the idents, which
have been created by St Luke’s, and will feature the strapline ‘making lunch more
glamorous … that’s the Littlewoods Touch’.
Following on from a successful first series last summer, Gino D’Acampo and Melanie
Sykes have returned to ITV1 with a lunchtime menu of food, fun and entertainment. The
format sees Gino and Mel welcome a celebrity guest every day – Gino cooks up a significant
dish of their choice whilst Mel chats about their lives, loves and latest projects. The
last series averaged 1 million viewers and a 13% share of the audience.
Bhavit Chandrani, Group Sales Controller, ITV said: “We are delighted to welcome Gino
and Mel back to ITV1 for the summer. Littlewoods is a great fit for the show and we hope
that it will be a great platform for the brand to reach its core target audience.”
Gary Kibble the Brand Director of Littlewoods said: ‘Lets do lunch is a great property
for us to sponsor and is perfect for our target audience. We are also delighted that our
idents feature Myleene Klass who has launched her first fashion collection with us.’
Littlewoods is also the current sponsor of ITV1′s prime-time series Superstar.
For further information please contact: Charlotte Partleton: +44(0)207-157-3056 / firstname.lastname@example.org.