Southern Living Introduces First-Ever SEC Tailgating Cookbook
BIRMINGHAM, Ala., July 17, 2012 /PRNewswire/ — The Southeastern Conference (SEC) is home to the past six national championship football teams and, according to its fans, the best tailgating traditions in the country. For the first time ever, the iconic Southern Living brand has teamed up with the SEC to publish The Official SEC Tailgating Cookbook, which will hit shelves August 21, just in time for the first games of the 2012 football season. The forward is written by Lars Anderson of sister brand Sports Illustrated.
“Tailgating has become the ultimate family reunion across the South, and the great thing about it is that everyone’s invited,” says Rebecca Gordon, SEC Football Fanatic, Tailgate Strategist and Southern Living Test Kitchen Director. “Whether you’re a season ticketholder or tailgating in your own backyard, the Southern Living Official SEC Tailgating Cookbook is sure to make your football celebration a winning success.”
From the Ole Miss “Ole” Fashioned to Rocky Top Popcorn, Southern Living has developed menus and tailgating ideas for every fan base. The 256-page cookbook features over 150 game day recipes and special sections highlighting each of the 14 SEC schools’ game day traditions, character and hometown flavor.
SEC Associate Commissioner Mark Whitworth said: “With the highest number of national titles in the Bowl Championship Series (BCS) and the addition of two new schools to our conference, this is an exciting time for the SEC. The Official SEC Tailgating Cookbook does a wonderful job of celebrating our 14 teams and demonstrating what makes the SEC game day experience unlike any other.”
Books will be available online through SECstore.com and major book retailers including Amazon.com, Barnes & Nobile and Books-A-Million. Grocery stores throughout the southeast will also carry the cookbook, including Kroger, Publix, Winn-Dixie, Sam’s Club, Costco, Harris Teeter and Wal-Mart.
About Southern Living
Southern Living celebrates the essence of life in the South, covering the best in Southern food, home, garden, and travel. Reaching more than 16 million consumers each month, Southern Living connects consumers with the region’s rich culture through a variety of print, digital, mobile, tablet and event platforms. Headquartered in Birmingham, AL, the rapidly expanding Southern Living brand is part of Time Inc., one of the largest content companies in the world and the largest publisher in the United States. Time Inc. is a Time Warner company. For more information about Southern Living, visit www.southernliving.com.
SOURCE Southern Living