Last updated on April 23, 2014 at 10:57 EDT

As 700 Million New Users Sign On Through 2016, What’s in Store for Social Media at the Enterprise and Consumer Level?

July 18, 2012

FARMINGTON, Conn., July 18, 2012 /PRNewswire-iReach/ — The number of social media users worldwide is expected to rise from 1.6 billion users in 2012 to 2.3 billion by 2016. Business users are spending an average of 35 minutes on a daily basis on business-related social networking sites, while consumers average around 40 minutes per a day on social media sites. As the social media sphere continues to expand, it is essential for organizations, vendors, service providers, and investors to benchmark their decisions with accurate market data and trend analysis.

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Global Information is pleased to announce the immediate availability of three significant new reports related to the Social Media market.

Gauging the Effectiveness of Social Media in Financial Services

Social media and Web 2.0 have revolutionized the way firms interact with their customers. Several key factors characterize the revolution: Direct access to virtually anyone or institution connected to the Internet; Permanency of published content; Access to publications and wide potential dissemination; and Quick response. In response, these factors have generated a new code of social interaction and communication as well as new demands from customers. With respect to these new developments and trends created by social media and Web 2.0, this report examines the suitability of social media for financial service providers.

The report provides details and demographics of current social media users, examines the potential costs and ROI of implementing a social media strategy, examines different platforms and methods of engaging with customers and includes case studies featuring American Express, Bank of America, BBVA and Jyske Bank.

A full table of contents for this report and free sample pages from are available at http://www.giiresearch.com/report/time245838-gauging-effectiveness-social-media-financial.html

Business Strategy: Social Media – Public Sector Investment and Adoption Trends in Western Europe

Smart public leaders use social media tools to improve interaction with their citizens and smart public administrations will increasingly recognize the power of jumping on to the social media bandwagon. As social media matures, a new set of tools will emerge specifically for organizations that combine consumer social traits with business activities to become “social businesses.” In their new report, IDC notes an increase in citizen engagement and increasing recognition on part of governments that communications with and listening to citizens is important. This represents a significant deviation with traditional government processes, which are often designed to support one-way communications and disrupt normal interaction.

A full table of contents for this report and free sample pages from are available at http://www.giiresearch.com/report/govt247025-business-strategy-social-media-public-sector.html

Social Media Market, 2012-2016

The Radicati Group’s latest study divides the worldwide social media market into two segments: Enterprise Social Media, aimed at business users, and Consumer Social Media, which is used by both consumers and businesses.

The report provides extensive data regarding market share, installed base, revenues, and four year forecasts broken out by region and business size for the Social Media market. It also provides a detailed analysis of key market players, including: Atlassian, Badoo, Broadvision, Facebook, Google+ IBM, Jive, LinkedIn, Microsoft, MySpace, Salesforce, Social Text, Telligent, Tencent Qzone, Twitter, Yammer, and Yelp.

An Executive Summary of this analysis and a free sample of the full report are available at http://www.giiresearch.com/report/rd243963-social-media-market-2012-2016.html

About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.

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