QR Codes, SMS, In-App Ads, and Contextual Advertising: The Future of Mobile Marketing ?
FARMINGTON, Conn., July 18, 2012 /PRNewswire-iReach/ — With over 55% of mobile users now using the mobile web, the focus of advertisers has shifted to the mobile market. This represents the future of advertising, and app developers, mobile carriers, phone manufacturers, web designers, and especially consumer marketers need to be aware of what the future holds. These four reports, available immediately through Global Information Inc, present a hard look at the future of mobile advertising and will help organizations deal with the change ahead.
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Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017
We see them everywhere, but are they working? QR codes and other mobile barcodes are popping up in a wide array of media, including magazines, catalogs, website, outdoor and indoor signage, billboards, packaging, conference presentations, name tags, clothing, and more. With increasing smartphone adoption, mobile barcodes are becoming a powerful advertising vehicle, but their full potential has yet to be exploited by marketers and consumers alike.
Although QR technology represents an efficient way to access websites, there is dmore value attainable with effective implementation. This new market research report provides analysis and insights into the business of QR and Mobile Barcodes and its challenges, strategies, customer response, use-case analysis, competitive analysis, and market outlook for over the next 5 years.
Mind Commerce Publishing anticipates mobile bar code redemption value to exceed $50B globally by 2017, and forecasts this as a continuation of relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/min246526-mobile-bar-code-marketing-challenges-opportunities.html
Mobile Advertising: Messaging, In-App and Mobile Internet Strategies 2012-2017
New methods of mobile advertising took much of the business world by surprise, as consumers rapidly switched platforms for consuming content and established new patterns of behavior. New market research available today from Global Information Inc assesses how the business models in the mobile advertising industry have evolved in response and provides an in-depth analysis of this evolution and profiles of 10 major industry players, particularly with relation to market consolidation. Forecasts through 2017 are split by 4 market segments: Mobile Messaging, In-App, Mobile Internet and Ringback Tones. These forecasts are provided alongside expert examination of the prospects for the mobile advertising industry, leaving the reader with an unparalleled insight into the future of the mobile advertising market.
This is a must-have report for any business looking to enter the mobile advertising industry or to create mobile advertising campaigns. Strategies for brands, ad networks, operators and content providers are provided, supported by expert exploration of the mobile advertising industry.
An Executive Summary of this analysis and a free sample of the full report are available at http://www.giiresearch.com/report/jp246339-mobile-advertising-messaging-app-mobile-internet.html
Worldwide and U.S. Internet Ad Spend Report: Mobile Rapidly Gaining Share at Expense of Search
With these considerations for how mobile marketing is changing the game, what has the net impact of the shift been to date? A new report from IDC examines the total volume and growth rate of Internet advertising spend the first quarter of 2012 in worldwide, regional, and US segments, and forecasts US growth for Q2 2012 through Q1 2013. This report also notes the top US new media companies’ quarterly domestic ad sales, growth rates, and market shares as well as the spending on major ad formats and their growth rates and market shares. A spreadsheet containing this document’s data is available to IDC clients by request. Follow Karsten Weide on Twitter: @KarstenW.
An Executive Summary of this analysis and a free sample of the full report are available at http://www.giiresearch.com/report/id246053-worldwide-us-internet-ad-spend-report-1q12-mobile.html
Mobile Contextual Advertising: a Key Revenue Source?
The market for contextual online advertising is growing rapidly as the consumer shift towards mobile internet use drives advertising dollars into that space. Mobile advertising is growing faster than ever before and will grow, over the next five years, to be one of the most important advertising areas worldwide.
The danger for mobile network operators (MNOs) is that advertising revenues from brands promoting themselves within the growing mobile contextual advertising segment will flow to agencies that manage where and when ads are served and to publishers (web site and app owners), rather than to the companies physically delivering the advertisements (i.e. the MNOs themselves). If MNOs do not become proactive in addressing this, they will continue to face increased bandwidth demands (largely from within apps) and fail to find increased revenues to cover the investments required.
This research is aimed at addressing this market opportunity, and concludes with a series of concrete recommendations for MNOs that want to maximize their mobile ad revenue.
A full table of contents and free sample from this report are available at http://www.giiresearch.com/report/mmd240873-mobile-contextual-advertising-key-revenue-source.html
About Global Information Inc. Global Information (GII) (http://www.giiresearch.com) is an information service company partnering with over 300 research companies around the world. Global Information has been in the business of distributing technical and market research for more than 25 years. Expanded from its original headquarters in Japan, Global Information now has offices in Korea, Taiwan, Singapore, Europe and the United States.
Media Contact: Jeremy Palaia Global Information, Inc., 1-860-674-8796, Press@gii.co.jp
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SOURCE Global Information, Inc.