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Last updated on April 18, 2014 at 12:45 EDT

Beaujolais & Burgers: There Is Simply No Better Pair

July 19, 2012

NEW YORK, July 19, 2012 /PRNewswire/ — Coffee and donuts; beer and pizza; Beaujolais and burgers…wait, what? Yes, Beaujolais and burgers. A perfect pair that deserves to set its union into the ranks of coupledom.

America has indulged in a love affair with burgers for some time. Ninety five percent of American adults say they “like” (51 percent) or “love” (44 percent) burgers*, and Georges Duboeuf Beaujolais-Villages is a perfect complement to that amour as the wine’s fruitiness and soft tannins enhance the burger’s flavors. The Duboeuf Beaujolais-Villages, made from 100% Gamay grapes, is approachable with ripe red fruit character suggesting strawberry and black currant with a touch of cinnamon that brings out the grilled flavor of the burger. When the wine is served slightly chilled, Duboeuf Beaujolais-Villages is appropriate for any season. And at $9.99 a bottle, it’s the ideal dinner date.

Les Vins Georges Duboeuf conducted a national survey* to get to the heart of America’s love affair with burgers. The top five reasons Americans cite for being keen on burgers underscore the versatility and American chic of these tasty morsels: 1) You can customize a burger to your taste (63 percent); 2) Burgers are so American (60 percent); 3) Burgers can be simple or fancy and gourmet (55 percent); 4) Burgers are perfect everywhere from outdoor barbecues to gourmet restaurants (50 percent); and 5) Burgers are easy to eat on-the-run (48 percent).

As fate would have it, more than one in 10 adults who drink wine (12 percent) say they “love burgers with wine,” a number that doubles in the West, where 25 percent say that they do. Similarly, eight percent of all adult wine drinkers believe that burgers and wine are a “perfect” or “near perfect pairing.” In the West, this sentiment jumps to 15 percent. Twelve percent of adults in the West claim that Beaujolais and burgers are a “perfect” or “near perfect pairing” as compared to six percent of adults nationwide.

Speaking of perfect, everyone knows summer means firing up the grill and there’s no better way to celebrate the season than with a burger hot off the grill. Pair that burger with a chilled glass of lively Georges Duboeuf Beaujolais Villages and you’ve got yourself a match made in food heaven. Go ahead and kick things up a notch – try your favorite burger with a glass of Georges Duboeuf Beaujolais Villages and you’ll discover that there simply is no better pair!

About Les Vins Georges Duboeuf

Georges Duboeuf currently represents more than 400 winegrowers in the Beaujolais region. A self-made entrepreneur, he formed “Les Vins Georges Duboeuf” in 1964, which he now oversees with his son, Franck. Today, Les Vins Georges Duboeuf includes wines from Beaujolais, Maconnais and Southern France. The wines are renowned for their quality, value and consistency. They are sold in 120 countries throughout the world. http://www.facebook.com/georgesduboeuf.

Les Vins Georges Duboeuf are imported by Deutsch Family Wine & Spirits.

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*This online survey was conducted by Leflein Associates, Inc. an independent market research company July 5-9, 2012 as part of a national omnibus study. A total of 978 surveys among US adults 21+ were completed. Survey respondents represent the proportion of U.S. households with respect to age, gender and region. This survey has a margin of error of plus or minus 3% at the 95% confidence level; the margin of error is larger for subgroups.

Catherine Cutier, Deutsch Family Wine & Spirits
914-251-3282
catherine.cutier@deutschfamily.com

Rebekah Polster, CRT/tanaka
646-218-6039
rpolster@crt-tanaka.com

SOURCE Georges Duboeuf


Source: PR Newswire