PUBLICIS GROUPE: H1 2012 Results EPS Diluted +24.3%
PARIS, July 20, 2012 /PRNewswire/ –
1st Half-Year 2012 (EUR million)
- Revenue 3,084 +14.3% - Organic Growth +2.8% - Operating margin 415 +14.0% - Taux de marge operationnelle 13.5% (2011 : 13,5%) - Net income, attributable to the Groupe 275 +19.0% - Diluted EPS (EUR) 1.28 +24.3%
Message from Maurice Levy, Chairman and CEO of Publicis Groupe:
” Just as we announced in our February forecast, organic growth has leveled off in the
second quarter. This standstill results essentially from non-recurring events.
New Business has maintained a strong profile, particularly in digital, which should
see another double digit increase.
Our third quarter should see a return to much higher growth, at rates far closer to
our usual performance. This will confirm our forecast for the year overall.
At 13,5%, our margin is the same as last year’s, notwithstanding weak growth in the
second quarter. This performance confirms our forecast for the year.
Net income has risen sharply (+19%) and diluted EPS is up by 24%, boosting our balance
sheet and giving us the resources we need to meet our goals for profitability and growth.
The world economic situation is both volatile and uncertain. We need to maintain the
greatest possible vigilance regarding our costs and investments. Our priority in this
respect is to strengthen the competitive profile of the Groupe, in terms of our
operations, our product and our penetration of certain markets. In order to ensure the
best possible service to our clients and thus the future of our teams, our constant
objective will continue to be above-market growth in conditions of profitability. ”
Publicis Groupe’s Supervisory Board met on July 18, 2012, under the chairmanship of
Elisabeth Badinter, to examine the first half-year accounts for 2012 presented by Maurice
Levy, Chairman of the Management Board.
EUR million, except percentages and per-share data (EUR) H1 2012 H1 2011 2012/2011 Data from the Income Statement Revenue 3,084 2,699 14.3% Operating margin before depreciation and amortization 468 411 13.9% % of revenue 15.2% 15.2% Operating margin 415 364 14.0% % of revenue 13.5% 13.5% Operating income 392 349 12.3% Net income attributable to theGroupe 275 231 19.0% Earnings per share (1) 1.42 1.14 24,6% Diluted Earnings per share (2) 1.28 1.03 24,3% Free cash flow before changes in working capital requirements 273 269 1.5% June 30, December 31, Data from the Balance Sheet 2012 2011 Total assets 15,418 16,450 Groupe share of consolidated shareholders' equity 3,561 3,898
(1) Earnings per share calculations based on an average of 193.0 million shares in
circulation in the first half of 2012, and 202.2 million in the first half of 2011
(2) Diluted Earnings per share based on an average of 226.6 million shares in the
first half of 2012, and 237.2 million in the first of 2011. These calculations include
stock options, free shares, equity warrants and convertible bonds that dilute EPS. Stock
options and equity warrants are deemed to have a dilutive effect when their strike price
is below the average share price for the period.
Activity in H1 2012
Growth forecasts for 2012 had to be revised downwards as a result of the global
economic slowdown, the financial crisis in Europe and the difficulties encountered in a
number of economic sectors. At the start of the year, the IMF’s global economic growth
forecast was 3,5% for 2012, but this estimate should be revised downwards before the fall.
This was the context in which Publicis Groupe found its activity slowing down
throughout the world despite a good first quarter and after a number of non-recurring
elements (loss of the GM media and Search account, downturn of the healthcare business
Q2 2012 revenue
Growth of 15.5% saw consolidated revenue, as published, rise to 1,632 million euro in
Q2 2012. The impact of exchange rates was 101 million euro.
Organic growth was 1.6%, partly due to the very difficult comparable in Q2 2011 (very
strong growth of 7.6%) the European market weakness, the discontinuation of the GM media
contract in the second quarter, the downturn in the healthcare cycle.
Q2 2012 revenue by region
(EUR million) Revenue As Published Organic growth Q2 2012 Q2 2011 Q2 2012 / Q2 2011 Q2 2012 Europe* 468 459 +2.0% -1.7% North America 782 639 +22.4% +1.8% BRIC + MISSAT** 209 165 +26.7% +7.8% Rest of the world 173 150 +15.3% +3.9% Total 1,632 1,413 +15.5% +1.6%
* Europe excluding Russia and Turkey
** MISSAT: Mexico, Indonesia, Singapore, South Africa and Turkey
H1 2012 revenue
Consolidated revenue for the first half of 2012 amounted to 3,084 million euro, i.e. a
14.3% increase from 2,699 million for the corresponding period in 2011. The impact of
exchange rates was 139 million euro.
Organic growth was 2.8% in the first half-year of 2012. This growth rate is lower than
in H1 2011 due to the slowing down of the global economy in the second quarter as well as
to the above-mentioned non-recurring elements.
- Digital activities now account for 33.2% of the Groupe's revenue, compared with 29.0% in 2011. Organic growth was 9.6%, a slowdown by comparison with the first quarter due to a number of non-recurring elements such as the loss of the GM (Search) account and the fall-off in investment in the healthcare sector.
- High-growth economies generated 24.4% of total revenue, up from 23.2% in H1 2011. Between them, the BRIC and MISSAT countries achieved 8.9% organic growth in H1 2012.
In 2012, the breakdown of consolidated revenue was as follows: 33% from digital
services (up from 29% in 2011), 30% from advertising (after 31% in 2011), 19% from the
SAMS (20% in 2011) and 18% from media (20% in 2011).
-H1 2012 revenue by region
(EUR million) Revenue As published Organic growth H1 2012 / H1 H1 2012 H1 2011 2011 H1 2012 Europe* 880 852 +3.3% +0.6% North America 1,506 1,272 +18.4% +2.6% BRIC + MISSAT** 385 299 +28.8% +8.9% Rest of the world 313 276 +13.4% +3.9% Total 3,084 2,699 +14.3% +2.8%
* Europe excluding Russia and Turkey
** MISSAT: Mexico, Indonesia, Singapore, South Africa and Turkey
All regions recorded organic growth in the first half of 2012.
– Europe: the UK posted 4.1% growth while France rose 0.9%. The other western European
countries (Germany, Italy, Spain) slowed down, though the trend was more noticeable in the
southern European countries.
– North America: with growth of 2.6%, North America continued to demonstrate its
resilience despite the loss of the GM media and Search account and the sluggishness in the
healthcare sector. However, this does not in any way question the development of digital
services in the USA, as this sector is very much a growth driver by comparison with analog
– The BRIC+MISSAT countries posted an aggregate growth rate of 8.9%, with notable
performances on the part of Brazil (+12.5%), Russia (+5.9%), India (+15.1%), China
(+7.8%), Mexico (+8.9%) and South Africa (20.8%).
– The Rest of the world, which includes Australia and Japan, grew by 3.9%.
Analysis of key figures
Operating margin & Operating income
The Operating margin before depreciation and amortization was 468 million euro in H1
2012, up 13.9% from 411 million for the corresponding period in 2011.
The Operating margin rose 14% to 415 million euro.
Staff costs reached 1,978 million euro in H1 2012 (up 13.6% increase from 1,740
million for the corresponding period in 2011), i.e. 64.1% of consolidated revenue. Fixed
staff costs stood at 57.2% of total revenue, after 57.1% in the first half of 2011. Strict
cost management leads the Group to operate in a selective manner with investments in
talents through selective recruitments in growth areas and containing costs in low growth
sectors or countries segments. Current investments (ERP or development in technologies)
should generate operational efficiency and reduce costs in the medium term. Restructuring
costs totaled 31 million euro for the period.
Other operating costs rose 16.4% to 638 million euro (including depreciation and
amortization), i.e. 20.7% of total revenue. This includes commercial expenses, which rose
16.7%, of which exceptional items totaled 15 million euro. Conversely, administrative
costs continued to fall thanks to programs aimed at optimizing various operating expenses
in conjunction with the ramp-up of regional shared services centers. The impact of
acquisition-related costs was close to 3 million euro.
Depreciation and amortization for the period was 53 million euro, up from 47 million
in H1 2011.
The Operating margin reached 415 million euro, up 14% from 364 million in the first
half of 2011.
Operating margin rate stood at 13.5% at June 30, 2012, at exactly the same level as a
year beforehand. This percentage remained stable at a high level despite non-recurring
commercial expenses totaling 15 million euro and the increased investment in talent and
Amortization of intangibles arising from acquisitions totaled 22 million euro in the
first half-year 2012, up from 17 million for the corresponding period in 2011. An
impairment charge of 5 million euro was booked during the period (no impairments in H1
2011), and Other non-recurring income amounted to 4 million euro, after a net income of 2
million in 2011.
Operating income was 392 million euro for the period, up from 349 million in H1 2011.
Financial income/expense was a net expense of 8 million euro for the first six months
of 2012, down from a net expense of 28 million for the same period in 2011. This
performance can be attributed to extraordinary income of 17 million euro arising from the
redemption of the 2012 Eurobonds at maturity and interest rate swap hedging unwinding.
Income tax for the period was 108 million euro, i.e. a forecast effective tax rate of
28.2%, up from 91 million in H1 2011 (effective tax rate unchanged).
The share of profit of Associates amounted to 7 million euro in H1 2012, down from 10
million in H1 2011. Minority interests totaled 8 million euro for the period, down from 9
million in H1 2011.
Net income attributable to the Groupe totaled 275 million euro for the period, up 19%
from 231 million in H1 2011.
Free cash Flow
The Groupe’s free cash flow, before changes in working capital requirements (WCR),
totaled 273 million euro in H1 2012, slightly up from 269 million in 2011.
Net financial debt
Net financial debt was 902 million euro at June 30, 2012, up from 210 million euro at
June 30, 2011. This net debt figure was after buying back 18 million shares from Dentsu at
a cost of 644 million euro in February. The Groupe’s debt / equity ratio was 0.25 at June
30, 2012, after 0.06 at June 30, 2011.
The average net debt in H1 2012 was 856 million euro, (341 million euro if the share
buyback from Dentsu is excluded) up from 191 million at June 30, 2011.
At June 30, 2012, the Groupe had available, liquidities totaling 2,626 million euro.
Consolidated shareholders’ equity (including minority interests) stood at 3,600
million euro at June 30, 2012, compared with 3,407 million after H1, 2011.
The Groupe’s share of consolidated shareholders’ equity decreased from 3,898 million
euro at December 31, 2011 to 3,561 million at June 30, 2012. This was essentially due to
the buyback of 18 million Publicis Groupe shares from Dentsu at a cost of 644 million
Distinctions / creativity
At the 59th edition of the Cannes Lions International Creativity Festival, Publicis
Groupe took a total of 153 Lions, including 3 Grand Prix, 42 Gold, 42 Silver and 66 Bronze
These results show a marked progression in recent years: 101 in 2009, 116 in 2010, and
119 in 2011.
Leo Burnett beat its personal best with 54 Lions, as did Publicis Worldwide with 36
Lions. Saatchi received 37 Lions, BBH capped a remarkable year with 21 Lions, and BBH
London came 2nd in the Agency of the Year category.
Duval Guillaume Modem Antwerp won the Media Agency of the Year award.
Leo Burnett took the Gunn Report’s 2011 Asia Pacific Agency Network of the Year award
in addition to 46 Lotus awards at ADFEST 2012, becoming the network that received the most
awards at the 2012 International Andy Awards 2012, as well as ranking second in the
most-awarded network category at the 2012 North American Effie Awards. Leo Burnett was the
network that took most awards at the 2012
[http://newsflash.publicisgroupe.net/uploadedDocs/20120229_MENA_Release_-_FINAL.pdf ] MENA
Cristal Awards. It also took a further 32 prizes at the Clio Awards.
According to the 2011 Gunn Report, Saatchi & Saatchi’s “Welcome Back” campaign for
T-Mobile received the second highest number of awards for any campaign in the world. Among
other awards, Saatchi & Saatchi Belgrade took the Grand Prix at the EACA Care Awards.
Starcom MediaVest Group was voted North America’s most efficient media network at the
2012 Effie Awards, and Starcom received two Grand Prix awards for its creativity in 2012
(Grand Prix for Brand Content, and Grand Prix for Client Marketing Strategies).
MSLGROUP Asia was named PR Network of the Year at the Asia-Pacific PR Campaign Awards
Furthermore, several agencies received Agency of the Year awards:
- Saatchi & Saatchi Italy was named Agency of the Year after receiving the most awards at the 2012 Italian Art Directors Club; - Badillo Nazca Saatchi & Saatchi was voted Agency of the Year for the fourth successive year at the 2012 Cispide Awards; - Saatchi & Saatchi Poland was named Agency of the Year by KTR; - Starcom MediaVest Group was Agency of the Year at the Festival of Media Global 2012; - Publicis Conseil became Agency of Angels 2012 at the Adprint Festival; - Leo Burnett Sydney and Melbourne took Promotion Agency of the Year at the AdNews Awards; - Hanmer MSL (MSLGROUP) named Agency of the Year by the Public Relations Council in India; - Publicis Brussels named Agency of the Year at the Belgian Merit Awards; - Publicis Consultants France received the French Agency of the Year 2011 award from the Holmes Report; - Performics China named 2011 Agency of the Year by Google; - Duval Guillaume named Agency of the Year by Belgium's Creative Club.
Groupe’s CSR policy
The Groupe’s undertakings, as indeed those of each network and agency, are structured
around four themes (social issues, society, governance / economics, and the environment):
– social issues: training and skills
– governance: ethics and profitability
– environment: consuming less, consuming better
– society: Publicis and its role in society
In 2012, the Groupe published its third Corporate Social Responsibility (CSR) report,
thus consolidating the scope of its undertakings while significantly increasing the number
of indicators in force. This report is available at
Since early 2012, Publicis Groupe has continued to make targeted acquisitions in
pursuance of its strategy:
- Mediagong: an agency in France, specialized in digital strategy consulting, the social media, advergaming and mobile communications. - On January 26, Publicis Groupe tabled a friendly bid for Pixelpark, Germany's largest independent group in digital communications. The proposed takeover was approved by the German Federal Cartel Office on February 15, 2012. By the end of March, Publicis Groupe had acquired almost 78% of Pixelpark's shares. - The Creative Factory in Russia in order to broaden Saatchi & Saatchi's foothold in this country. This Moscow-based company has a big reputation in its specialist fields, i.e. marketing, digital services, digital production and video. - U-LinkBusinessSolutions Co.Ltd., one of China's top agencies specialized in healthcare communications, as well as KingHarvests and Luminous, two specialized marketing agencies based in China and Singapore. - Flip Media, one of the large networks of digital agencies in the Middle East. This full-service network is positioned throughout the digital chain, offering services ranging from strategy, digital design and production, to content and technological platforms. - Indigo Consulting, Mumbai-based, a full-service Indian agency providing specialized website design and development, referencing, usability research and testing, and marketing online, on mobiles and in the social media. Indigo Consulting will strengthen the Leo Burnett network in India. - Longtuo: Beijing-based, digital marketing company with particularly strong e-commerce expertise in creation, customer acquisition, marketing solutions and measurement tools. Longtuo has become part of the Razorfish network and will be named Razorfish Longtuo China. - BBR Group, one of Israel's leading communications groups. BBR is a network of creative agencies offering a range of services in creation, brand identity, media, digital services and design. - Simultaneously, Publicis Groupe acquired a 20% stake in Ramallah-based ZOOM Advertising, a subsidiary of the Massar Group, and in doing so became the first communications group to invest in the Palestinian market. Zoom is to be renamed Publicis Zoom and will be aligned with the Publicis Worldwide network. Zoom was founded in 2004 and quickly established itself as the leading agency in the Palestinian communications industry, providing sophisticated digital and interactive tools. Along with its expertise in multimedia applications, Zoom is the local leader in creative and brand strategy.
– Other transactions:
- In March2012, FranceTelecom-Orange and PublicisGroupe announced a partnership with Iris Capital Management, thus setting up the leading European venture capital investor in the digital economy. Orange and Publicis will together contribute 150 million euro to this initiative. In Q1 2012, Orange and Publicis Groupe each acquired a 24.5% minority stake in Iris Capital Management. - In May, Publicis Groupe announced the operational alignment of two of its agencies in France: Saatchi & Saatchi. The new entity, known as Saatchi & Saatchi Duke, will offer shared and complementary services to advertisers. This initiative combines Duke, a pioneering agency in digital communications, with Saatchi & Saatchi, known best for its creativity and strategic ideas. The new entity, Saatchi & Saatchi Duke will provide advertisers with a fluid, integrated response to the issues of consistency and effectiveness that brands face in today's context of audience fragmentation and new consumer demands.
- On January 31, 2012, Publicis Groupe SA redeemed its 2012 Eurobonds at maturity for a total of 506 million euro in principal. This redemption was funded by available liquidities within the Groupe. - On February 17, Publicis Groupe bought back 18 million of its own shares from Dentsu in the form of a block transaction before the market opened for trading on February 17, for a total of 644.4 million euro (i.e. 35.80 euro per share). The buyback was at a discount of 13.35% to the closing price on February 16, 2012. It will enhance diluted earnings per share by 6% in 2012 and by 7% over a full year. Of the 18 million shares purchased, Publicis canceled 10,759,813. The remaining 7,240,187 shares are being held as Treasury stock and will serve to cover presence- and performance-based share attributions, stock options plans and acquisition programs. This share buyback was entirely funded by available liquidities within the Groupe. - On June 29, 2012, Publicis Groupe SA announced its decision to exercise its early redemption option with respect to all of its 3.125% bonds convertible into and/or exchangeable for new or existing Publicis Groupe shares due July 30, 2014, issued on June 24, 2009.
Not including the loss of the GM media account but including all other losses,
Publicis Groupe was awarded new business totaling 1.8 billion dollars.
– On July 7, 2012, in two separate transactions, Publicis Groupe acquired a 51% stake
in the BBH network from founders Nigel Bogle and Sir John Hegarty as well as from other
partners. BBH is now wholly-owned by Publicis, the latter having previously held a 49%
stake for a number of years. Publicis also acquired the entire share capital of
NEOGAMA/BBH (acquisition of the 34% held by BBH and the 66% stake owned by founder
Alexandre Gama and his associates). BBH employs around 1,000 people and its network,
excluding Brazil, generated revenue of 112.2 million euro in 2011. NEOGAMA, a Sao-Paulo
based agency with operations in Rio de Janeiro, has a staff of 270 and posted revenue of
42.2 million euro in 2011. Through this deal, Triacom and Made in Moon – its two
subsidiaries specialized in digital and point-of-sale communications – have become part of
– On July 11, 2012, Publicis Groupe announced the acquisition of strategic
communications consultancy CNC – Communications & Network Consulting AG headquartered in
Munich. CNC will become part of MSLGROUP, the Groupe’s flagship strategic and corporate
CNC, which employs around 100 people, is present in 14 cities across Europe, Asia, and
North and South America. Since it was founded in 2002, CNC has consistently delivered
double-digit annual growth.
– On July 12, Publicis Groupe announced the merging of the Kaplan Thaler Group with
Publicis New York, thus constituting an even stronger creative network that has become
Publicis Groupe’s flagship in the USA.
– Oceane Publicis Groupe 2014-3,125% issuer call. On July 19, 2012 24,257,895 Bonds
(99,95% of outstanding Bonds) were converted into 24,403,416 new shares. The exercise of
the issuer call is a success. It will translate into a decrease of the net debt of
EUR644million, an increase of equity of EUR644 million, an improved net debt to equity
ratio from 0.25 to 0.06 at June 30 2012 (proforma). Interest charges will be reduced by
EUR16 million in the second half year 2012 compared to the second half year 2011 and by
EUR39 million on a full year basis.
In a global economic context that is increasingly marked by GDP downwards revisions,
ZenithOptimedia reviewed its 2012 advertising market growth forecast from 4.8% in March to
4.3% in June.
Publicis Groupe confirms that H2 2012 growth will be higher than in the first
half-year. For several years the Groupe has been anticipating the ever-increasing pace of
the deep changes taking place in the world, changes that have a notable impact on
advertising (slowing of traditional advertising in mature markets).
Publicis Groupe therefore intends to continue to focus on the development of digital
and its expansion in high-growth economies, by giving pride of place to targeted
investments in these buoyant segments.
The Groupe’s maintains its medium-term goal to generate 75% of its revenue in digital
communications and high-growth countries.
Its strong financial situation ensures that it has the means to implement and succeed
this strategy. These developments will be managed while maintaining the Groupe’s strong
This presentation contains forward-looking statements. The use of the words “aim(s),”
“expect(s),” “feel(s),” “will,” “may,” “believe(s),” “anticipate(s)” and similar
expressions in this presentation are intended to identify those statements as
forward-looking. Forward-looking statements are subject to risks and uncertainties that
could cause actual results to differ materially from those projected. You should not place
undue reliance on these forward-looking statements, which speak only as of the date of
this presentation. Other than as required by applicable securities laws, Publicis Groupe
undertakes no obligation to publish revised forward-looking statements to reflect events
or circumstances after the date of this presentation or to reflect the occurrence of
unanticipated events. Publicis Groupe urges you to review and consider carefully the
various disclosures it has made concerning the factors that may affect its business,
including the disclosures made under the caption “Risk Factors” in the 2011 Registration
Document filed with the French financial markets authority (AMF).
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third
largest communications group in the world, offering the full range of services and skills:
digital and traditional advertising, public affairs and events, media buying and
specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis
Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi.
VivaKi, the Groupe’s media and digital accelerator, includes Digitas, Razorfish, Starcom
MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 56,000
http://www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook:
1.8 USD billion (net)
Main accounts awarded
Heineken Group; L’Oreal China (China); Whipcar (United Kingdom); eBay (USA); Puma
(United Kingdom); Axis Bank (India); Samsung (Brazil); Onstar (China); Delta (USA); Aetna
Healthcare (USA); Jenn-Air (China); Intel (China, Hong Kong); Emerson (China); Dassault
Falcon (China); Nestle (India); HP (India); HP Indonesia (India); Kraft (USA); TIAA-Cref
(USA); Airtel (India); American Express (USA); Dunkin’ Donuts (USA); Goodyear (USA); Aflac
(USA); Buick (USA) GMC (USA); Harley-Davidson (USA); Sprint (USA); MillerCoors (USA);
Nissan (France); L’Oreal (France); Renault (France).
Kaplan Thaler Group
Acorda Therapeutics AMPYRA (USA); Daisy Sour Cream (USA).
Novartis – Thera-Flu, Otrivin, Voltaren brands (Lithuania); Inse – (China); Merchant
Bank of Sri Lanka – Corporate (Sri Lanka); Mengniu Dairy Company – Zengouli Milk (China);
Le Sun Chine Hotel (China); HNH Line – Mobile App (China); Goodyear Dunlop Tires
Operations S.A. (Germany); GlaxoSmithKline – Iodex Pain Balm (India); Atria/Campomos Meat
Processing Company (Russia); Fragrant Group Ltd. – The Circle, Sukhumvit 11 properties
(Thailand); Avis Budget Group – Avis Rent A Car (USA); Ping An Insurance – Vehicle
insurance (China); Procter & Gamble and Teva (PGT); BKS Investment Services (Russia);
Bacardi (United Kingdom); Bridgestone Americas – Firestone (USA); Arcor (Argentina);
Samsung (China, Switzerland, Poland); Profamila (Dominican Republic); Coke GmbH (Germany);
Alior Bank (Poland); Free Lanka Trading Ltd. (Sri Lanka); Chocolat Frey (Switzerland);
Mister Rice (Switzerland); Coca-Cola Company (USA); Nickelodeon (USA); Ikea (Asia
Pacific); Coleman (Japan); Amana Takaful Insurance (Sri Lanka); CIC Holdings (Sri Lanka);
Organization of Professional Associations (OPA) (Sri Lanka); Co-Operative Grocery (United
Kingdom); Just Group – Jay Jay’s (Australia).
Walmart (Hong Kong); Taitra (Taiwan).
Confused.com (United Kingdom); Astelit (Ukraine); Nutricia/Day Care (Netherlands);
PostNL (Netherlands); Johnson&Johnson/Vision Care (Netherlands); Randstad (Netherlands);
Reiswezen (Netherlands); Danone/Actimel, Activia (Netherlands); Dutch Heart Foundation
(Netherlands); Qantas (Australia). REECL (Bulgaria); BVG (Germany); Infoteam Software
(Germany); Knorr-Bremse (Germany); L’Oreal-Garnier Oila (Germany); Maschinenfabrik
Reinhausen (Germany); Nestle/Nescafe, Nesquick (Germany); Siemens/Mobility and Logistics
(Germany); Movistar (Venezuela); Everything Everywhere (London).
Saatchi & Saatchi
Kraft Foods – Kool-Aid, Capri Sun (USA); Air new Zealand (New Zealand); Parmalat
(Italy); Virgin Strauss (UK); Big W (Australia); Port of Antwerp (Belgium); Canal+
(Poland); Carnival Cruise Lines (Australia); Chivas – digital (China); COFCO Lolas
(China); Bintan (Singapore/Saatchi Lab); DG Com/European Parliament – Visual identity
(Belgium/ pan-European); Kraft Foods – Kool-Aid, CapriSun (US Hispanic); Nike Foundation
(United Kingdom/Nigeria); Subway (Singapore/Saatchi Lab); Club Med (France/global);
Radisson Edwardian Hotels (United Kingdom), MillerCoors/Miller Lite (USA/NY), ASB Bank
Starcom MediaVest Group
Dabur India (India); DiGi Telecommunications Sdn Bhd (Malaysia); Lazurde (UAE);
Polbank (Poland); ZhuJiang Beer (China); Heineken (Global); Lower Silesia Voivodship 2012
Campaign (Poland); Bertel O Steen (Norway); Bjorn Borg (Norway); C’estbon (China); Kaz
(PUR) (USA); Axis Bank (India).
ABD IBRAHIM (Turkey); VAKKO (Turkey); Santander (Mexico); Kobe & Lyne (Indonesia);
Qantas (Australia); Home Depot (Canada); Rabobank (Germany); Totalizator Sportowy
(Poland); Maspex (Poland); Nestle (Hong Kong); Energy Market Authority (Singapore); Darty
(Turkey); AMK (Turkey); Kiler (Turkey); Qualitynet (Kuwait); Daymod (Turkey); Dollardex
(Singapore); Science Centre Board (Singapore); Save Our Planet Investments Pte Ltd
(Singapore); Tatil.com (Turkey); Euro 2012 (Poland); Aviva (France); Ministry of National
2012 Press Releases
01-11-2012 Half-Year financial statement liquidity contract with SG Securities (Paris)
01-18-2012 Publicis Groupe acquires Mediagong, one of France’s most innovative digital
01-25-2012 Publicis Groupe acquires The Creative Factory, strengthening Saatchi &
Saatchi in Russia
01-25-2012 Publicis Groupe regrets that a long-lasting relationship with GM has ended
01-26-2012 Publicis Groupe to acquire Pixelpark AG, Germany’s largest independent
digital group, via a friendly takeover bid for Eur 1.70 per share
02-01-2012 Publicis Groupe acquires Flip Media, a leading middle eastern digital
02-09-2012 Publicis Groupe : 2011 Annual Results
02-13-2012 Publicis Groupe publishes public tender offer document for Pixelpark AG
02-17-2012 Publicis Groupe announces buy-back of 18 million of its own shares from
02-22-2012 Publicis Groupe accelerates China expansion with acquisition of U-Link
business solutions Co. Ltd
03-08-2012 Publicis Groupe acquires King Harvests and Luminous, accelerating its
expansion in China and Singapore
03-08-2012 Pixelpark: Publicis Groupe waives minimum acceptance quota of 75% and
re-opens the acceptance period until March 21, 2012
03-08-2012 France Telecom-Orange and Publicis Groupe partner with Iris Capital
Management to create a leading European venture capital investor in the digital economy
03-15-2012 Publicis Groupe announces Sebastien Danet’s appointment as Chairman of
03-20-2012 Pixelpark: Publicis secures more than 76% of the shares in Pixelpark AG
03-29-2012 Press Release of the Supervisory Board
04-19-2012 Q1 2012 Revenue
04-24-2012 Publicis Groupe acquires Indigo Consulting, award-winning Indian digital
marketing & technology agency
04-26-2012 Publicis Groupe announces the appointment of Anne-Gabrielle Heilbronner
05-14-2012 Publicis Groupe acquires Longtuo, aiming for a dominant role in China’s
booming e-Commerce market
05-21-2012 Publicis Groupe announces the creation of saatchi&saatchi duke, a new
entity combining the Saatchi&Saatchi and Duke agencies in France
05-29-2012 Publicis Groupe Annual General Shareholder’s Meeting dividend set at 0.70
euros per share. Supervisory board: Elisabeth Badinter re-elected President.
05-31-2012 The Supervisory Board’s decision – May 29, 2012
06-18-2012 Publicis Groupe to acquire BBR Group becoming one of Israel’s leading
06-18-2012 Publicis Groupe becomes first communications group to enter the Palestinian
market through acquisition of an equity stake in Zoom Advertising
06-19-2012 Russel Kelley retires after 10 years as General Counsel of Publicis Groupe.
Eric-Antoine Fredette appointed General Counsel
06-27-2012 New conversion/exchange Ratio for the Oceanes 3.125% due July 30th, 2014
06-28-2012 Overview of the share buyback program authorized by shareholders at their
Combined Ordinary and Extraordinary General Meeting of May 29, 2012
06-29-2012 Notice of the exercise of early redemption option with respect to the
3.125% Bonds convertible into and/or exchangeable for new or existing Publicis Groupe
shares due July 30, 2014
07-03-2012 Half-Year financial statement liquidity contract with SG Securities (Paris)
07-05-2012 BBH becomes 100% owned by Publicis Groupe. Deal includes acquisition of
Brazil-based agency NEGAMA/BBH
07-10-2012 Publicis Groupe: Cessation and Implementation of a Liquidity Contract
07-10-2012 Publicis Groupe acquires CNC, German-based strategic consultancy network
with global footprint will align to MSLGROUP
Net financial debt (or net debt): equals the long and short term financial debt plus
associated derivatives fair value, less cash and cash equivalent
Average Half Year net debt: half year average of average monthly net debt.
Net new business: this figure is derived not from financial reporting but from
estimated media-marketing budgets based on annual business (net of losses) from new and
Operating margin: The operating margin is equal to the revenue after deduction of
personnel expenses, other operating expenses (excluding non current income and expenses),
depreciation and amortization (excluding intangible arising from acquisitions).
Operating margin rate: operating margin/revenue.
Organic growth calculation
Currency impact (EUR million) H1 2012 (EUR million) 2011 Revenue 2,699 GBP(2) 11 Currency impact 139 GBP(2) 100 2011 Revenue at 2012 exchange rate (a) 2,838 Others (2) 28 2012 Revenue before impact of acquisitions (1) (b) 2,917 Total 139 Revenue from acquisitions (1) 167 2012 Revenue 3,084 Organic Growth (b/a) +2.8%
1) Acquisitions ( Kitkatt Nohr, Airlock, Holler, Chemistry, Talent, ICL , GP7, Watermelon, S&S South Africa, Genedigi Group,Dreams, Rosetta Marketing Group, Big Fuel, LB ZurichSpillman/Felser, DPZ Group, Nuatt, Schwartz, Brand Connections,Gomye, Wangfan,Ciszewski,The Creative Factory,Flip, Luminous, Mediagong, Webformance Saint Brieuc, Indigo, King Harvests, UBS,Pixelpark,Longtuo) net of disposals
2. Average Exchange rate at June. 30, 2012: 1 USD = 0.771 EUR
1 GBP = 1.1216 EUR
Consolidated financial statements
June 30, 2011 (unaudited)
Consolidated income statement
June June 30th, 30th, December 2012 2011 31st, 2011 (in millions of euros) 6 months 6 months 12 months Revenue 3,084 2,699 5,816 Personnel expenses (1,978) (1,740) (3,615) Other operating expenses (638) (548) (1,167) Operating margin before depreciation and amortization 468 411 1,034 Depreciation and amortization expense (excluding intangibles arising from acquisitions) (53) (47) (103) Operating margin 415 364 931 Amortization of intangibles arising from acquisitions (22) (17) (38) Impairment loss (5) - - Non-current income and expenses 4 2 21 Operating income 392 349 914 Financial expense (44) (42) (89) Financial income 30 16 33 Cost of net financial debt (14) (26) (56) Other financial income and expenses 6 (2) 2 Pre-tax income of consolidated companies 384 321 860 Income taxes (108) (91) (248) Net income of consolidated companies 276 230 612 Share of profit of associates 7 10 17 Net income 283 240 629 Of which: - Net income attributable to non-controlling interests (minority interests) 8 9 29 - Net income attributable to equity holders of the parent company (Group share) 275 231 600
Per share data (in euros) - Net income attributable to equity holders of the parent company Number of shares 193,000,835 202,244,660 202,547,757 Earnings per share 1,42 1,14 2.96 Number of diluted shares 226,598,082 237,179,816 237,066,159 Diluted earnings per share 1,28 1,03 2,64
Consolidated statement of comprehensive income
June December June 30th, 30th, 31st, (in millions of euros) 2012 2011 2011 Net income for the period (a) 283 240 629 Other comprehensive income - Revaluation of available-for-sale investments 2 7 (3) - Actuarial gains and losses on defined benefit plans (44) 6 (51) - Consolidation translation adjustments 66 (145) 49 - Deferred taxes on other comprehensive income 11 (1) 16 Total Other comprehensive income (b) 35 (133) 11 Total comprehensive income for the period (a) + (b) 318 107 640 Of which: - Attributable to non-controlling interests (minority interests) 8 7 29 - Attributable to equity holders of the parent company (Group share) 310 100 611
Consolidated balance sheet
June 30th, December 31th, (in millions of euros) 2012 2011 Assets Goodwill, net 5,438 5,207 Intangible assets, net 983 985 Property, plant and equipment, net 491 496 Deferred tax assets 137 82 Investments in associates 50 43 Other financial assets 137 113 Non-current assets 7,236 6,926 Inventory and work in progress 385 343 Accounts receivable 6,434 6,446 Other receivables and current assets 591 561 Cash and cash equivalents 772 2,174 Current assets 8,182 9,524 Total assets 15,418 16,450 June 30th, December 31th, 2012 2011 Liabilities and equity Share capital 74 77 Additional paid-in capital and retained earnings, Group share 3,487 3,821 Equity attributable to holders of the parent company (Group share) 3,561 3,898 Non-controlling interests (minority interests) 39 33 Total equity 3,600 3,931 Long-term borrowings 726 1,460 Deferred tax liabilities 254 240 Long-term provisions 523 486 Non-current liabilities 1,503 2,186 Trade payables 7,493 7,745 Short-term borrowings 961 838 Income taxes payable 52 66 Short-term provisions 164 137 Other creditors and current liabilities 1,645 1,547 Current liabilities 10,315 10,333 Total liabilities and equity 15,418 16,450
Consolidated cash flow statement
December June 2012 June 2011 2011 (in millions of euros) 6 Months 6 Months 12 Months Cash flow from operating activities Net income 283 240 629 Neutralization of non-cash income and expenses: Income taxes 108 91 248 Cost of net financial debt 14 26 56 Capital (gains) losses on disposals (before tax) (3) (1) (19) Depreciation, amortization and impairment on property, equipment and intangible assets 80 64 141 Non-cash expenses on stock options and similar items 12 13 26 Other non-cash income and expenses (7) 2 1 Share of profit of associates (7) (10) (17) Dividends received from associates 4 9 14 Taxes paid (151) (104) (212) Interest paid (32) (32) (80) Interest received 12 15 29 Change in working capital requirements (374) (396) 73 Net cash provided by (used in) operating activities (I) (61) (83) 889 Cash flows from investing activities Purchases of property, equipment and intangible assets (42) (46) (116) Proceeds from sale of property, equipment and intangible assets 2 2 4 Purchases of investments and other financial assets, net (19) (1) 13 Acquisitions of subsidiaries (99) (142) (728) Disposals of subsidiaries - 29 28 Net cash flows provided by (used in) investing activities (II) (158) (158) (799) Cash flows from financing activities Capital increase - - - Dividends paid to holders of the parent company - - (129) Dividends paid to non-controlling interests (23) (11) (14) Cash received on new borrowings 6 71 77 Reimbursement of borrowings (544) (12) (29) Net purchases of non controlling interests (27) (3) (11) Net (purchases)/sales of treasury shares and equity warrants (596) 41 51 Net cash flows provided by (used in) financing activities (III) (1,184) 86 (55) Impact of exchange rate fluctuations (IV) 8 (75) (17) Net change in consolidated cash flows (I + II + III + IV) (1,395) (230) 18 Cash and cash equivalents on January, 1 2,174 2,164 2,164 Bank overdrafts on January, 1 (28) (36) (36) Net cash and cash equivalents at beginning of period (V) 2,146 2,128 2,128 Cash and cash equivalents at closing date 772 1,933 2,174 Bank overdrafts at closing date (21) (35) (28) Net cash and cash equivalents at closing date (VI) 751 1,898 2,146 Net change in cash and cash equivalents (VI - V) (1,395) (230) 18 (1) Breakdown of change in working capital requirements: Change in inventory and work in progress (34) (11) (6) Change in accounts receivable and other receivables 156 (17) (267) Change in accounts payable, other payables and provisions (496) (368) 346 Change in working capital requirements (374) (396) 73
Consolidated statement of changes inequity
Equity Reserves attributable Number of and to the holders Share Additional earnings Fair of the outstanding (in millions of paid-in brought Translation value parent shares euros) capital capital forward reserve reserve company 185,996,063 January 1, 2012 77 2,479 1,251 (39) 130 3,898 Net income 275 275 Other comprehensive income: Fair value adjustments to available-for-sale investments 2 2 Actuarial gains and losses on defined benefit plans (1) (33) (33) Consolidation translation adjustments 66 66 Total other comprehensive income (33) 66 2 35 Total income and expenses for the period 242 66 2 310 Publicis Groupe SA (10,759,813) capital increase (4) (381) (385) Dividends (119) (119) Share-based compensation (1) 14 14 Additional interest on Orane (4) (4) Effect of acquisitions and commitments to buy out non-controlling interests (minority interests) 18 18 Oceane 2014 1,462,108 conversion 1 39 1 41 Purchases/sales of (4,643,758) treasury shares (212) (212) 172,054,600 June 30, 2012 74 2 ,137 1,191 27 132 3,561 TABLE CONTINUED BELOW Number of Non-controlling interests outstanding (in millions of (minority Total shares euros) interests) equity 185,996,063 January 1, 2012 33 3 ,931 Net income 8 283 Other comprehensive income: Fair value adjustments to available-for-sale investments 2 Actuarial gains and losses on defined benefit plans (1) (33) Consolidation translation adjustments 66 Total other comprehensive income 35 Total income and expenses for the period 8 318 Publicis Groupe SA (10,759,813) capital increase (385) Dividends (23) (142) Share-based compensation (1) 14 Additional interest on Orane (4) Effect of acquisitions and commitments to buy out non-controlling interests (minority interests) 21 39 Oceane 2014 1,462,108 conversion 41 Purchases/sales of (4,643,758) treasury shares (212) 172,054,600 June 30, 2012 39 3,600
1) The actuarial gains and losses on defined benefit plans as well as share-based compensation take into account the associated taxes deferred.
Equity attributable to the holders Reserves of the Number of Capital Additional and Translation Fair parent outstanding (in millions of stock paid-in retained reserve value shares euros) capital earnings reserve company 182,371, 070 January 1, 2011 77 2,432 807 (88) 133 3,361 Net income 231 231 Other comprehensive income: Fair value adjustments to available-for-sale investments 7 7 Actuarial gains and losses on defined benefit plans(1) 5 5 Consolidation translation adjustments (143) (143) Total other comprehensive income 5 (143) 7 (131) Total income and expenses for the period - - 236 (143) 7 100 Publicis Groupe SA 150,575 capital increase - Dividends (129) (129) Share-based compensation (1) 15 15 Additional interest on Oranes (4) (4) Effect of acquisitions and commitments to buy out non-controlling interests Purchases/sales of 1,485,457 treasury shares 41 41 184,007,102 June 30, 2011 77 2,432 966 (231) 140 3,384 TABLE CONTINUED BELOW Number of outstanding (in millions of Non-controlling Total shares euros) interests equity 182,371, 070 January 1, 2011 21 3,382 Net income 9 240 Other comprehensive income: Fair value adjustments to available-for-sale investments 7 Actuarial gains and losses on defined benefit plans(1) 5 Consolidation translation adjustments (2) (145) Total other comprehensive income (2) (133) Total income and expenses for the period 7 107 Publicis Groupe SA 150,575 capital increase Dividends (12) (141) Share-based compensation (1) 15 Additional interest on Oranes (4) Effect of acquisitions and commitments to buy out non-controlling interests 7 7 Purchases/sales of 1,485,457 treasury shares 41 184,007,102 June 30, 2011 23 3,407
(1) The actuarial gains and losses on defined benefit plans as well as share-based
compensation take into account the associated taxes deferred
Earnings per share and diluted earnings per share
(in millions of euros, except for share data) 30 june 2012 30 june 2011 Net income used for the calculation of earnings per share Group net income 275 231 Impact of dilutive instruments: - Savings in financial expenses related to the conversion of debt instruments, net of tax (1) 14 14 Group net income - diluted 289 245 Number of shares used to calculate earnings per share Average number of shares that make up the share capital 186,024,782 191,676,022 Treasury shares to be deducted (average for the year) (10,207,366) (8,176,910) Shares to be issued to redeem the Oranes 17,183,419 18,745,548 Average number of shares used for the calculation 193,000,835 202,244,660 Impact of dilutive instruments: (2) - Free shares and dilutive stock options 4,508,286 5,377,868 - Warrants 1,228,951 1,171,104 - Shares resulting from the conversion of convertible bonds (1) 27,860,010 28,386,184 Number of diluted shares 226,598,082 237,179,816 (in euros) Earnings per share 1.42 1.14 Diluted earnings per share 1.28 1.03
1) The Oceanes 2018 and 2014 are factored into the calculation of diluted EPS over the two years . 2) Only stock options and warrants with a dilutive impact, i.e., whose strike price is lower than the average strike price, are included in the calculation.
Headline earnings per share (basic and diluted)
(in millions of euros, except for share 30 june data) 30 june 2012 2011 Net income used to calculate headline (1) earnings per share Group net income 275 231 Items excluded: - Amortization of intangibles from acquisitions, net of tax 14 10 - Impairment, net of tax 3 - - Revaluation of earn-out payments (7) - Headline group net income e 285 241 Impact of dilutive instruments: - Savings in financial expenses linked to the conversion of debt instruments, net of tax 14 14 Headline group net income, diluted f 299 255 Number of shares used to calculate earnings per share Average number of shares that make up the share capital 186,024,782 191,676,022 Treasury shares to be deducted (average for the year) (10,207,366) (8,176,910) Shares to be issued to redeem the Orane 17,183,419 18,745,548 Average number of shares used for the calculation c 193,000,835 202,244,660 Impact of dilutive instruments: - Free shares and dilutive stock options 4,508,286 5,377,868 - Warrants 1,228,951 1,171,104 - Shares resulting from the conversion of the convertible bonds 27,860,010 28,386,184 Number of diluted shares d 226,598,082 237,179,816 (in euros) Headline earnings per share (1) e/c 1.47 1.19 Headline earnings per share - diluted (1) f/d 1.32 1.08
(1) EPS before amortization of intangibles resulting from acquisitions, impairment,
revaluation of earn-out payments.
Peggy Nahmany, Corporate Communication, +33(0)1-44-43-72-83
Martine Hue, Investor Relations, +33(0)1-44-43-65-00
SOURCE Publicis Groupe