Chilean Twin Brothers Launch Huntcha, Facebook’s “Sexiest App,” with Provocative Celebrity YouTube Campaign
LOS ANGELES, July 23, 2012 /PRNewswire/ — YouTube has been injected with a heavy dose of sensuality after the release of a new social network’s provocative video campaign, coinciding with their worldwide launch. Huntcha, Facebook’s “sexiest application,” recruited stars to lend their lips to one of the hottest campaigns of the year.
Directed by the startup’s twin founders, Cristobal and Sebastian Zegers, the videos feature Vampire Diaries star, singer, and top model Kat Graham; April Bowlby, Alan’s gorgeous girlfriend from Two and a Half Men; and Kika, a blonde-bombshell swimsuit model.
This is only the beginning of what the world will see from Huntcha as the male version of the campaign is coming soon, so be prepared!
The social network that connects secret admirers aims to be recognized as the “sexiest Facebook app,” setting it far apart from traditional dating sites. According to co-founder Sebastian, “Huntcha is a tool that helps win hearts. It’s similar to wearing certain clothes or a special perfume in order to attract the person you like. We have an intuitive feeling that Huntcha is going to take off- we’ve seen how the network seems to touch a nerve among people who hear about it as many create accounts just after learning how it works.”
His twin brother and co-founder Cristobal adds: “The same goes for the videos that we directed. The celebrities who participated were chosen not only because they’re sexy, but because they represent and personify the Huntcha brand. We’re sure that the campaign isn’t going to go unnoticed!”
The website was launched in Chile in October 2011 and was received with fervor, garnering 20,000 users in the first month and propelling the Chilean version of the “kissing campaign” to nearly half a million YouTube views in less than a week. This success led to the Zegers twins moving to L.A., CA in early 2012, where with the support of the Prochile office in Los Angeles, they focused on finding partners, working on new applications for the website, as well as defining strategies to expand the project to new markets.
“Projects like Huntcha reflect the potential of Chilean entrepreneurs to internationalize their innovation and conquer new markets. Our country is making significant efforts to encourage such initiatives and specifically in the United States we are supporting Chilean entrepreneurs that have proven business models with a high degree of innovation in the areas of Internet, mobile phone applications, videogames, biomedicine, biotechnology and environmental solutions, to name a few”, said Francisco Correa, Prochile’s Trade Commissioner in Los Angeles.
To learn more about Huntcha, visit www.huntcha.com.