Cox Communications Brings Customers NBCUniversal’s Coverage Of 2012 London Summer Olympic Games, July 25 – August 12
ATLANTA, July 23, 2012 /PRNewswire/ — Cox Communications, in agreement with NBCUniversal, today announced a multiplatform content offering for NBCUniversal’s coverage of the 2012 London Summer Olympic Games to commence on Wednesday, July 25 through Sunday, August 12. Designed to provide video customers with access to NBCUniversal’s more than 5,535 hours of unprecedented Olympic programming, this offering represents the largest number of total Olympics hours ever. Cox Communications will offer NBCUniversal’s Olympic content live and OnDEMAND, across multiple digital, mobile and tablet platforms, and for the first time ever, 242 hours of the Games will be available in 3D.
“We are excited to bring our customers NBCUniversal’s 5,535 hours of unprecedented multiplatform coverage of the 2012 London Olympics,” said David Pugliese, senior vice president of product marketing for Cox Communications. “Access via Cox’s HD, On DEMAND, and high speed Internet services maximizes the NBCUniversal Olympic viewing experience for our customers.”
In addition to extensive coverage on the networks of NBCUniversal, including NBC, NBC Sports Network, MSNBC, CNBC, Bravo and Telemundo, two HD specialty channels and a 3D channel, customers can stay connected to the London Summer Olympic Games wherever they go exclusively via NBCOlympics.com, and the NBC Olympics and NBC Olympics Live Extra apps available to mobile and tablet users.
For Cox customers who subscribe to its TV Essential tier or higher, NBCUniversal is bringing Olympic content to them live and on-demand, online, and on mobile and tablet devices via applications. This additional access to NBCUniversal’s Olympic programming extends Cox customers’ opportunities to watch the Games wherever they are.
Following are multiplatform offerings that will allow Cox customers to watch and be a part of the 2012 London Olympic Summer Games, including live streaming, VOD, mobile and tablet apps and a 3D channel.
NBCUniversal’s Olympics Experience for Cox customers Includes:
- NBCOlympics.com: NBC Olympics Live Extra, the exclusive home of Olympic live stream content at NBCOlympics.com/LiveExtra, is available now to customers who subscribe to Cox’s TV Essentials tier or higher and who sign in with their Cox User ID and password. NBCOlympics.com will live stream more than 3,500 total programming hours from NBCUniversal networks, including NBC Sports Network, MSNBC, CNBC and Bravo, for the first time ever so that Cox customers can easily verify their subscriptions and watch Olympic coverage live online at no additional charge. In addition, customers who sign in and verify their subscriptions by Friday, July 27 can enter the NBC Olympics Live Extra Sweepstake for a chance to win prizes including a trip to the US Olympic Training Center in Colorado Springs, an HDTV, and other prizes, courtesy of NBCUniversal. Cox customers should follow these verification procedures to access Olympic programming via NBCOlympics.com:
- Go to NBCOlympics.com/LiveExtra
- Click the “Click here & Get Ready” button
- Select Cox
- Enter the Cox User ID and password that corresponds with the account
Once customers complete this process, they will remain signed in throughout the Games on that device.
- Mobile and Tablet Apps: NBCUniversal will offer two apps for mobile and tablet viewing. The NBC Olympics Live Extra app will be available to verified Cox customers and will offer the same live streaming and event replays available via NBCOlympics.com/LiveExtra. The NBC Olympics app will include short-form highlights, schedules, results, columns and more and will also link to the NBC Olympics Live Extra app.
On DEMAND: NBCUniversal is making Olympic highlights and full-event rewinds available via Cox’s On DEMAND service. See U.S. athletes compete in Diving, Gymnastics, Swimming, and Track & Field with over 100 highlights covering the U.S. Trials.
- Pre-Games: Viewers can access more than 120, 4-8 minute clips available in SD and HD.
- In Games: NBCU will offer more than 550 highlight clips, in addition to 240 full-length event replays, available within 24 hours of the event completion, all in HD and SD.
- 3D: Panasonic Corporation of North America and the NBC Sports Group have partnered to make the London 2012 Olympic Games available in 3D to Cox customers. The effort will produce 242 hours of coverage and mark the first time that the Olympic Games will be distributed in the U.S. in 3D. The 3D broadcasts will be shown on next-day delay and will span multiple competitions throughout the 2012 London Summer Olympic Games.
- Specialty Channels: Dedicated 24/7 basketball and soccer channels will be available to Cox customers, and will total 770 hours of NBC’s HD coverage.
The 2012 London Olympic Summer Games will run throughout 19 unforgettable days and nights, covering every sport, medal, champion and riveting moment. For more information, visit www.NBCOlympics.com or www.cox.com/NBCLondonGames.
About NBC Olympics
A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.
Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.
NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was “the best overall Olympic experience ever provided by a U.S. network.”
In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.
About Cox Communications
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; Cox has ranked among DiversityInc’s Top 50 Companies for Diversity seven times, including the last six years. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
SOURCE Cox Communications