Analytics-IQ Launches Email-IQ(TM): Predictive Technology Solution for Email Marketers
ATLANTA, July 24, 2012 /PRNewswire/ — Analytics-IQ, Inc., a leading provider of predictive solutions for the marketing industry, today launched Email-IQ(TM), the industry’s most innovative tool that verifies and scores email addresses to boost delivery and open rates.
Designed by industry experts to provide the ultimate vehicle in performing targeted email tasks, Email-IQ goes far beyond traditional email verification tools in the market today. The solution uses analytics to allow marketers to easily identify who is most likely to receive and open emails, and then send their messages to a highly targeted audience.
“With email being the most cost-effective method to reach customers and prospects, you need a system that does more than simply validate email addresses,” said Dave Kelly, CEO of Analytics-IQ. “That’s where Email-IQ steps in. We’ve built a solution using a sophisticated analytical engine combined with historical and behavioral data to drive better email performance and ultimately improve marketers’ reputation scores.”
Through a private beta offering conducted earlier this year, Analytics-IQ found that the average Email-IQ user experienced increased delivery rates by 30 percent, and increased open rates by as much as 200 percent.
How It Works
Marketers can simply upload an email address file to the Email-IQ system, and within moments, Email-IQ will validate each email address using the latest in SMTP (“ping”) technology to accurately verify an email address is open for business. Email-IQ then checks the email database against more than 360 million bad addresses including historical bounces, opt-outs, spam traps, complainers and deceased individuals.
What sets Email-IQ apart from other email delivery solutions is the ability to predict the likelihood of each recipient actually receiving and opening the email and viewing the content using a proprietary analytical engine and uniquely relevant data. Email-IQ applies a score of 1 to 5 to each address for its deliverability and open propensity. Marketers can quickly suppress lower ranking addresses and target those with higher scores.
On top of scoring, Email-IQ provides the richest enhancement data from Analytics-IQ from over 100 distinct demographic and psychographic sources, enabling marketers to see the type of individual behind the email address, and build even more accurate profiles.
“We realize there is no silver bullet with email,” added Kelly. “Many providers offer ping (server handshake) technology. Our differentiator is leveraging a large historical file combined with proprietary technology to improve email deliverability and open rates.”
Founded in 2006, Analytics-IQ provides businesses with a fresh approach to marketing analytics and modeling. The company offers a full suite of custom analytical services, including response and risk modeling. Marketing solutions from Analytics-IQ are based on the company’s proprietary segmentation tools and database that consists of 1,500+ demographic, psychographic, attitudinal, and econometric attributes.
Analytics-IQ is headquartered in Atlanta, GA. For more information, visit www.analytics-iq.com.
Email-IQ from Analytics-IQ is the industry’s most targeted email analysis solution that verifies and scores email addresses to boost delivery and open rates. With Email-IQ, marketers can immediately identify who is most likely to receive and open emails. Going far beyond a simple email verification tool, Email-IQ was developed by industry experts in marketing analytics as a fast, easy solution that helps email marketers maximize delivery and open rates.
For more information, visit www.email-iq.com.
North 6th Agency
SOURCE Analytics-IQ, Inc.