Communispace Expands Global Footprint into China
BOSTON, July 24, 2012 /PRNewswire/ — Following extensive growth that has tripled revenue over the last five years, Communispace announced their expansion into China today. Communispace is a leader in building online communities that transform the way global brands listen to and understand their consumers. The decision to enter this market was a result of strong client demand and the opportunity to bring their international community expertise to one of the most vibrant markets in the world. As part of this expansion, Communispace will be partnering with Jigsaw International, a pioneering Chinese consumer insights company that is widely recognized for its innovative approaches and storytelling capabilities. The Shanghai office will serve as Communispace’s eighth office and third regional headquarters.
“Moving into China marks the next step in our rapid growth, and we are thrilled to bring our ‘secret sauce’ to this dynamic region,” said Communispace CEO Diane Hessan. “Our years of international experience in managing continuous conversations with consumers will be integral in carefully gleaning local insights for our global clients. In addition, we are thrilled to be partnering with Jigsaw to build an exciting business that helps our clients thrive in an ever-changing world.”
Communispace launched its first fully localized Chinese community in September 2011, and have had additional successes with clients in the entertainment, energy, media and financial industries. Operations in the region are being led by George Kao, Director, China Operations and Evelyn Tan, Director, Client Services. Communispace recruits and runs its Chinese communities in Mandarin, local simplified Chinese and English. The company implements its own proprietary platform and innovative tools custom-built for gathering insights, guaranteeing member quality and ensuring robust privacy. The latter is especially relevant in China, where online fraud and privacy are significant national and cultural issues.
“It is critical for companies to understand the Chinese consumer’s preferences and behaviors as they make strategic decisions on how to best capitalize on this vast market,” added Jeff Meleski, Communispace’s Chief Growth Officer. “Given the speed of change in the market, brands can truly benefit from having a continuous and powerful connection to the Chinese consumer.”
Communispace now manages over 50 global communities for 19 clients and has community members in 96 countries. The company also offers services in other languages, such as French, German, Dutch and Spanish.
Communispace is part of the Diversified Agency Services (DAS) Group, and in the last year has been recognized as a Best Place to Work, and as the #1 fastest-growing company in its industry.
The world’s most admired brands turn to Communispace (www.communispace.com), the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5000 clients in more than 100 countries.