Tanda Zap Takes The Message Of Clear Skin And Anti-bullying To Where Teens Are This Summer
NEW YORK, July 24, 2012 /PRNewswire/ — Tanda, the pioneer in energy-based at-home beauty devices, announces today two strategic partnerships to connect with its teen target audience as an official on-screen advertiser on the American Idol Live! Tour 2012 and through an alliance with the Teen Choice Awards. These new partnerships build on the current integrated anti-bullying campaign, “Zap Bullying”, which supports the programs and initiatives of STOMP Out Bullying(TM), the leading national anti-bullying and cyberbullying program for kids and teens in the U.S.
“Building on our success with the ‘Zap Bullying’ campaign that launched in March to raise awareness about the important issue of bullying, Tanda Zap is actively seeking ways to connect directly with our teen consumers. Tanda offers ground-breaking and clinically proven acne clearing technology to help teens feel comfortable and secure in their own skin,” says Fabian Tenenbaum, CEO of Syneron Beauty, the maker of Tanda branded products. “Tanda Zap is thrilled to be involved with two exciting teen-oriented events this summer continuing to foster a greater awareness for the issue of bullying and supporting STOMP Out Bullying(TM) through these efforts.”
Last week, Tanda Zap debuted its 30-second video advertising during the American Idol Live! Tour concert in Seattle, WA and over the next eight weeks of the tour, will feature this advertisement in 22 other regions across the US. American Idol Live! Tour concert-goers will learn about Zap’s skin-clearing technology and benefits, while getting the opportunity to receive an exclusive discount on a Tanda Zap purchase at ZapRocks.com.
This Saturday, July 21(st), Tanda Zap also engaged with teen celebrities and influencers to raise awareness for the “Zap Bullying” campaign and the limited edition blue Zap device as part of a gifting suite for the Teen Choice Awards at The Avalon in Hollywood, CA. The limited edition blue Tanda Zap was launched as a way to raise awareness for Stomp Out Bullying’s initiative Blue Shirt Day(TM) – World Day of Bullying Prevention. Tanda encouraged those visiting the gifting suite to take a stand against bullying and share video messages about the issue. For those who did not attend the Teen Choice Awards, Tanda is offering Facebook fans the chance to experience the fun via status updates, photos and giveaways via the brand Facebook page, www.Facebook.com/Tanda.
In addition, Tanda Zap continues to encourage consumers to pledge online by visiting the brand’s Facebook page and supporting Tanda’s donation to programming and initiatives for STOMP Out Bullying(TM). The brand will continue to support the anti-bullying organization with a donation of a portion of profits from sales of its limited edition blue Zap device, launching now at tanda.com and in August at Nordstrom, Dillard’s and Ulta.
ABOUT SYNERON BEAUTY: The Tanda brand is part of Syneron Beauty Ltd., a wholly owned subsidiary of Syneron Medical Ltd., the global leader in aesthetic devices. The company is dedicated to the development of innovative, high-performance beauty treatments, empowering users with professional level solutions for at-home use.
ABOUT STOMP OUT BULLYING(TM): The leading national anti-bullying and cyberbullying program for kids and teens is a signature program of Love Our Children USA, the national nonprofit leader in fighting violence against children since 1999. STOMP Out Bullying(TM) focuses on reducing and preventing bullying, cyberbullying, sexting and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country. It teaches effective solutions on how to respond to all forms of bullying; as well as educating kids and teens in school and online, providing help for those in need and at risk of suicide, raising awareness, peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns. www.stompoutbullying.org