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Last updated on April 23, 2014 at 1:22 EDT

Retail Loyalty in the Digital Age is Focus of Retail Insights Southeast (RISE) Event

July 24, 2012

CHARLOTTE, N.C., July 24, 2012 /PRNewswire/ — Leading shopper marketing agency birdsong gregory has announced details for the region’s first annual Retail Insights Southeast (RISE) shopper marketing event. Held in Charlotte, NC on September 18(th) at Byron’s South End, the luncheon will focus on how retailers and brands are encouraging loyalty in the digital age. Details are at www.attendrise.com.

The three hour luncheon will include a full agenda of presentations and discussions including:

Lawrence Lobpries, Consumer Marketing Director for Lowe’s, will talk about how Lowe’s is revolutionizing the shopping experience for its customers with its innovative MyLowe’s program.

Adam Fine, Senior Director of Shopper Marketing at MaxPoint Interactive, will showcase examples of how brands and retailers are leveraging digital to target consumers at the neighborhood level.

“The southeast represent a robust and growing nexus for retail marketers,” stated Jim Cusson, president of birdsong gregory. “As we’ve worked with our retail clients, we’ve recognized a genuine thirst for a regional event to allow professionals to come together and discuss common challenges, and this subject of loyalty in the digital age is certainly timely.”

Additional presentations are expected to be added. To register and view event details with topics, times, and speaker information please go to www.attendrise.com.

About birdsong gregory

birdsong gregory is an innovative and agile shopper marketing and advertising agency in Charlotte, NC that provides retailers and brands with insightful strategy and impactful retail activation. The agency’s clients include Chobani, Lowe’s Food Lion, Husqvarna and Resolute Forest Products, among others.

Contact Jim Cusson, President

birdsong gregory

jim@birdsonggregory.com

704-332-2299

715 N Church Street, 101

Charlotte, NC 28277

SOURCE birdsong gregory


Source: PR Newswire