Bombay Sapphire Gin Unveils Plans for “Home of Imagination” in Hampshire, UK
LONDON, July 24, 2012 /PRNewswire/ –
Visionary designer Thomas Heatherwick to restore historic site into
distillery and visitor center for iconic gin brand
BOMBAY SAPPHIRE(R) gin, the world’s number one premium gin by value[1], unveils plans
for its distillery in Laverstoke Mill, Hampshire. The project is a multi-million pound
restoration of the historic buildings which housed one of England’s most significant bank
note paper making facilities. The design imagined for the site is headed by acclaimed
London designer Thomas Heatherwick and the Heatherwick Studio. The site will be completely
renovated from a derelict mill into a state of the art premium gin distillery and visitor
centre encompassing the highest standards in design, functionality and sustainability.
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The distillery will be built on a two hectare brown-field site, near the grounds of
Laverstoke Park, just 60 miles from London. For 200 years, the site produced high quality
paper for the bank notes for India and the British Empire. The site is steeped in natural
beauty, astride the crystal clear River Test – and historically associated with producing
the finest quality product through the care and skill of those who owned it and worked
there. The newly renovated site will be the first opportunity the public has to discover
the home of this iconic spirits brand.
The ambition for the project restores the buildings, grounds and its heritage, while
introducing a new structure that will complement the existing buildings, as a showcase of
the brand’s intrinsic quality that reflects the aspirations of the Bombay Sapphire brand.
The highlight of the complex build is the glass house for Bombay Sapphire gin’s 10
botanicals. As a major feature of Laverstoke Mill, the glass house is a symbol of the
brand’s careful, skillful and imaginative approach to gin making.
Heatherwick comments on the design: “As the particular flavours of Bombay Sapphire gin
are derived from ten botanicals, the centrepiece of the site is a glass house, within
which visitors will experience the specific horticultural specimens infused in the spirit.
The glass house, influenced by Britain’s rich heritage of glass house structures, will be
two separate structures providing both a humid environment for spices that originate from
the tropics, as well as a dry temperate zone for Mediterranean plants. We are thrilled to
have the chance to take this historic site, and turn it from its current derelict state
into a new industrial facility with national significance.”
The 10 year relationship between the brand and Thomas Heatherwick started when he was
crowned the inaugural winner of the Bombay Sapphire Prize – an international award for
excellence and innovation in glass. He then joined the Bombay Sapphire Foundation, which
encourages and rewards the best in contemporary design and glass design in particular. In
2010, he was approached by the Bombay Sapphire team to design the brand home in
Laverstoke.
Bombay Sapphire Global Category Director John Burke adds: “It’s a very exciting time
for the Bombay Sapphire team, especially now that we’re seeing our plan for Laverstoke
Mill come into fruition. With tradition, quality and craftsmanship at the heart of the
site’s heritage, we can finally look forward to opening our doors to consumers worldwide
and share with them the care, skill and imagination that is infused in the spirit we
produce. Bombay Sapphire gin has experienced great success and growth over the last 10
years and with the opening of the brand’s home and consumer experience, we are very
optimistic for next decade.”
In February 2012, planning permission was granted and the build process is now
underway and managed by Meller Ltd, with a goal the distillery will open its doors in
autumn 2013.
Meller Managing Director, Graham Cartledge adds: “Meller is proud to be leading the
development of Laverstoke Mill into a world class production facility and unique visitors
centre.”
http://www.laverstokemill.co.uk
[1] Data sourced from International Wine and Spirit Research (IWSR), for the 12 months
to the end of December 2010.
About Bombay Sapphire
Bombay Sapphire
[http://www.bombaysapphire.com/en-gb/lda.aspx?redirect=/imagination-series.aspx ] is the
world’s fastest growing premium gin and number one premium gin by value. Based on a secret
1761 recipe, Bombay Sapphire gin is created by perfectly balancing a unique combination of
10 hand-selected exotic botanicals from around the world. The natural flavours of the
botanicals are captured through a delicate distillation process called Vapour Infusion
which results in the tantalising, smooth and complex taste that is Bombay Sapphire gin.
Bombay Sapphire – INFUSED WITH IMAGINATIONTM
Bombay Sapphire [http://www.facebook.com/BombaySapphire ] aims to inspire people into
expanding their minds, thinking differently to reveal more about themselves and their
Imaginations. The Bombay Sapphire team believes everyone has imagination and therefore
aims to give everyone the opportunity to be inspired, and to infuse their imagination with
Bombay Sapphire.
Media Contacts
- Tarita Mullings [tmullings@hkstrategies.com ] +44(0)20-7413-3143.
Video:
https://www.multivu.com/mnr/56574-bombay-sapphire
SOURCE Bombay Sapphire
